Building a Personal Leadership Brand.
Decide what you stand for as a leader, find out how you are seen today, and close the gap. Participants leave with a personal mission statement and a plan for living it.
- For
- Ambitious people who want to be remembered for the right things, above all by those they lead.
- Format
- One day. In person or live virtual.
What it is for.
People form a view of a leader long before they read a title. That view decides how much direction they accept and how much effort they give.
Participants audit their own values, test them against how colleagues and teams see them now, and choose where they can make the biggest difference. They write a personal mission statement, a promise of the value they bring to the people who allow them to lead, and a strategy for putting it into practice.
What you leave with.
- A self-audit that identifies your values
- A clear picture of how others see you today
- Tools for choosing where you can make the biggest difference
- A personal mission statement
- A strategy for putting your leadership brand into practice
Why it matters.
- People follow a leader they can read: what you stand for and what you expect
- A clear brand widens your effect on the team's direction, alignment and commitment
- Your capabilities and contribution are recognized, which supports your career goals
How it runs.
- Self-assessment tools
- Short inputs from the facilitator
- Group activities
- Individual and peer-to-peer assignments