Fulcrum Point is a specialized digital marketing and strategic consulting firm. We are dedicated to providing professional B2B services that help businesses enhance their online presence, build brand authority, and achieve sustainable growth through high-performance digital strategies. Our focus is exclusively on providing expert services directly to our business clients.
Managing Director
Lorne Michael Cousins
Strategic Leadership & Client Growth
With over 25 years of professional experience, Lorne is a master of navigating complex business challenges and developing strategic roadmaps for corporate growth. His career has been dedicated to guiding senior executives at multinational corporations, helping them integrate forward-thinking strategies into their core operations. At Fulcrum Point, Lorne directs our overall strategy, ensuring our services are precisely aligned with our clients’ business objectives and deliver measurable performance.
A Commitment to Performance and Analytics
Lorne’s background in program direction and management consulting has instilled a deep commitment to data-driven decision-making and analytical rigor. He excels at translating high-level business goals into actionable digital marketing initiatives that are tracked, measured, and optimized for success. This focus on performance ensures our clients receive not just ideas, but tangible results that support their growth.
Core Expertise
B2B Strategic Planning ● Digital Growth Roadmaps ● Corporate & Performance Strategy ● Client Partnership & Success ● Market Analysis
Systems Architect
Porter Zale
Technology, Systems, and Performance
Porter is the technical mind behind our innovative digital solutions. He is an expert in designing and building the high-performance marketing platforms and digital assets that form the core of our service offering. His approach blends creative problem-solving with rigorous technical execution, ensuring every system we deploy is scalable, efficient, and optimized for peak performance.
Data-Driven and User-Focused Design
With deep expertise in SEO, User Experience (UX), and data analytics, Porter ensures that the digital assets we create for our clients are not only technically sound but also strategically designed to attract the right audience. He is passionate about building seamless digital experiences that guide users effectively and convert marketing objectives into measurable Key Performance Indicators (KPIs).
Core Expertise
Marketing Systems Architecture ● SEO & Performance Optimization ● Data-Driven & UX Design ● Scalable Web Solutions ● Digital Asset Development
Our Commitment to Transparency
For compliance and transparency purposes, we openly provide our official company registration details. We operate strictly as a B2B service provider.
Legal Company Name (English) ● Fulcrum Point Sustainability Consulting Co., Ltd. ● Legal Company Name (Chinese) ● 上海持律商务咨询有限公司 ● Registered Business Address ● 2nd Floor, No. 10, Lane 255, Xiaotang Road, Fengxian District, Shanghai ● Principal Place of Business ● Room 5G, Jiafa Building, No. 129 Datian Road, Jing’an District, Shanghai, 200014 ● Contact Email ● info@fulcrumpoint.co ● Contact Phone ● +86 13041688533