Fundamentals

In today’s digital landscape, a robust online presence is not merely an option, but a necessity for small to medium businesses (SMBs) aspiring to local growth. At the heart of local online visibility Meaning ● Online Visibility, for Small and Medium-sized Businesses (SMBs), represents the degree to which a business is discoverable online by potential customers. lies the Google Business Profile Meaning ● Google Business Profile, or GBP, serves as a critical digital storefront for Small and Medium-sized Businesses seeking local visibility. (GBP), a free yet powerful tool that, when leveraged strategically through data-driven analytics, can become a growth engine. This guide serves as your ultimate resource to understand and implement GBP analytics for tangible business outcomes.

Understanding Google Business Profile and Its Importance

Think of your GBP as your digital storefront. It’s the first impression many potential customers will have of your business when they search on Google or Google Maps. A well-optimized GBP listing increases your visibility in local search Meaning ● Local Search, concerning SMB growth, designates the practice of optimizing an SMB's online presence to appear prominently in search engine results when users seek products or services within a specific geographic area. results, driving both online and offline traffic.

However, visibility alone is insufficient. To truly harness the power of GBP, you need to understand its analytical capabilities.

GBP analytics provide insights into how customers find your business, what actions they take on your listing, and how your listing performs over time.

These insights are not just vanity metrics; they are actionable data points that can inform your marketing strategy, operational decisions, and overall growth plan. For an SMB, where resources are often constrained, leveraging free tools like GBP analytics is a smart and efficient way to gain a competitive edge.

Setting Up Your Google Business Profile for Success

Before diving into analytics, ensure your GBP is set up correctly. A flawed foundation will undermine even the most sophisticated analytical efforts. Here are the foundational steps:

1. Claim and Verify Your Listing ● If you haven’t already, claim your GBP listing. Google provides various verification methods, such as phone or postcard verification. Verification ensures you have control over your business information displayed on Google.
2. Complete Every Section ● Don’t leave any section of your GBP profile blank. Fill out every field meticulously, including:
   • Business Name ● Use your actual business name, consistently across all online platforms.
   • Address ● Provide your accurate physical address if you serve customers at your location. If you are a service-area business, specify your service areas.
   • Phone Number ● Use a consistent, trackable phone number.
   • Website ● Link to your business website. If you don’t have one, consider creating a simple landing page.
   • Business Category ● Choose the most accurate primary category and relevant secondary categories. Category selection significantly impacts search visibility.
   • Attributes ● Select all relevant attributes that describe your business offerings, amenities, accessibility, and more. Attributes help customers quickly understand what you offer.
   • Business Description ● Write a compelling, keyword-rich description that accurately represents your business and its unique selling propositions.
   • Hours of Operation ● Maintain accurate and up-to-date business hours, including special hours for holidays or events.
   • Photos and Videos ● Upload high-quality photos and videos of your business, products, team, and location. Visual content enhances your profile and attracts customer attention.
3. Choose Relevant Categories ● Selecting the right categories is paramount. Research your competitors and industry best practices to identify the most relevant categories for your business. Use Google’s category suggestion tool for assistance, but also think from a customer’s search perspective.
4. Manage and Respond to Reviews ● Encourage customers to leave reviews and promptly respond to both positive and negative feedback. Reviews significantly influence local search ranking and customer trust.
5. Utilize GBP Posts ● Regularly create GBP Posts Meaning ● GBP Posts, within the SMB context, refer to content published on a Google Business Profile (GBP) listing, utilized strategically to enhance local SEO and direct customer engagement. to share updates, promotions, events, and offers. Posts keep your profile fresh and engaging, increasing customer interaction.

Navigating the Google Business Profile Analytics Dashboard

Once your GBP is set up and running, it’s time to explore the analytics dashboard. Access your dashboard by logging into your Google Business Profile account. The dashboard provides a wealth of data, organized into key sections.

Key Metrics to Monitor

Focus on these essential metrics within your GBP dashboard to gauge performance and identify areas for improvement:

• Queries Used to Find Your Business ● This reveals the search terms customers are using to find your listing. It’s invaluable for understanding customer search behavior and optimizing your GBP content and website SEO.
• How Customers Search for Your Business ● This metric shows whether customers find you through direct searches (searching for your business name) or discovery searches (searching for categories or keywords related to your business). A high proportion of discovery searches indicates strong category and keyword optimization.
• Where Customers Find Your Business on Google ● Understand if customers are finding you on Search or Maps. This insight helps tailor your optimization efforts for each platform.
• Customer Actions ● Track the actions customers take on your listing, including website visits, direction requests, and phone calls. These are direct indicators of customer engagement Meaning ● Customer Engagement is the ongoing, value-driven interaction between an SMB and its customers, fostering loyalty and driving sustainable growth. and potential conversions.
• Phone Calls ● Analyze call data, including when calls happen and their duration. This helps optimize staffing and identify peak call times.
• Direction Requests ● If you have a physical location, monitor direction requests to understand customer interest in visiting your business.
• Website Clicks ● Track clicks to your website from your GBP listing. This metric measures the effectiveness of your GBP in driving traffic to your website.
• Photo Views ● Monitor how many times your photos are viewed compared to similar businesses. Engaging visuals can attract more customers.
• Post Performance ● Analyze the views and engagement of your GBP Posts to understand what content resonates with your audience.

Understanding the ‘Insights’ Tab

The ‘Insights’ tab within your GBP dashboard is your central hub for analytics. It provides a visual overview of key metrics and trends. Familiarize yourself with each section:

• Performance ● This section provides a summary of your listing’s performance over time, showing trends for views, searches, and actions.
• Queries ● This is where you find the search terms customers use to find your business. Analyze these queries to identify relevant keywords for SEO and content optimization.
• Customers Actions ● This section details the actions customers take on your listing, such as website visits, calls, and direction requests.
• Photos ● Compare your photo views to those of similar businesses to assess the visual appeal of your listing.

Quick Wins ● Optimizing Your Listing Based on Initial Analytics

Even a basic understanding of GBP analytics can reveal immediate opportunities for improvement. Here are some quick wins you can implement based on initial data:

1. Optimize for Top Search Queries ● Identify the top search queries customers use to find your business. Incorporate these keywords naturally into your GBP business description, posts, and website content. This improves your visibility for relevant searches.
2. Enhance Customer Actions ● If you notice low website clicks or direction requests, ensure your website link and address are accurate and prominently displayed. Consider adding a clear call-to-action in your business description and posts to encourage these actions.
3. Improve Photo Engagement ● If your photo views are lagging behind similar businesses, refresh your photos with high-quality, engaging visuals. Showcase your products, services, team, and business ambiance. Consider adding 360° photos or virtual tours if relevant.
4. Boost Post Engagement ● Experiment with different types of GBP Posts (updates, offers, events) and analyze their performance. Focus on creating content that resonates with your audience and drives engagement (clicks, calls, website visits).
5. Respond to All Reviews ● If you are not consistently responding to reviews, make it a priority. Prompt and professional responses, especially to negative reviews, demonstrate that you value customer feedback and are committed to service excellence.

These initial optimizations, guided by basic GBP analytics, can yield noticeable improvements in your local online visibility and customer engagement. Remember, GBP optimization Meaning ● GBP Optimization, crucial for SMBs, centers on refining a Google Business Profile to boost visibility within local search results, which directly influences customer acquisition and sales. is an ongoing process. Regularly monitor your analytics, adapt your strategies, and continuously refine your listing to maximize its potential for local business growth.

By understanding fundamental GBP analytics and implementing quick optimizations, SMBs can lay a solid foundation for data-driven local growth.

Intermediate

Building upon the fundamentals, the intermediate stage of data-driven local business growth Meaning ● SMB Business Growth: Strategic expansion of operations, revenue, and market presence, enhanced by automation and effective implementation. with GBP analytics involves deeper dives into data interpretation, competitive analysis, and strategic content optimization. This section equips SMBs with the tools and techniques to move beyond basic reporting and extract more meaningful insights for enhanced performance and return on investment (ROI).

Advanced Interpretation of GBP Analytics Metrics

Moving beyond surface-level metrics requires understanding the nuances and interrelationships within GBP analytics. It’s not just about what the numbers are, but why they are what they are, and what actions you can take.

Analyzing Search Queries for Content Strategy

The “Queries used to find your business” report is a goldmine for content strategy. It reveals the exact phrases customers are typing into Google when they find your listing. Categorize and analyze these queries to identify:

• Primary Keywords ● These are the core terms directly related to your products or services. Ensure these keywords are prominently featured in your GBP business description, website content, and marketing materials.
• Long-Tail Keywords ● These are longer, more specific phrases indicating customer intent. Incorporate long-tail keywords into your GBP Posts, FAQs on your website, and blog content to attract highly targeted traffic.
• Question-Based Queries ● Queries phrased as questions reveal customer pain points and information needs. Address these questions directly in your GBP FAQs, website content, and blog posts. Consider creating GBP Posts that answer common customer questions.
• Branded Vs. Non-Branded Queries ● Track the ratio of branded (searches for your business name) to non-branded (searches for categories or keywords) queries. A healthy mix is ideal. If branded searches dominate, focus on increasing discovery through category and keyword optimization. If non-branded searches are high, you are effectively reaching new customers.
• Seasonal Trends ● Analyze search query trends over time to identify seasonal fluctuations in demand for your products or services. Prepare targeted GBP Posts and promotions to capitalize on peak seasons.
• Geographic Keywords ● If your queries include geographic terms (e.g., “best pizza in [city name]”), reinforce your local focus in your GBP description and website content. Ensure your address and service areas are accurately specified.

By systematically analyzing search queries, you can refine your content strategy Meaning ● Content Strategy, within the SMB landscape, represents the planning, development, and management of informational content, specifically tailored to support business expansion, workflow automation, and streamlined operational implementations. to align with customer search behavior, improve your relevance in local search results, and attract more qualified leads.

Deep Dive into Customer Actions and Conversions

Customer actions (website visits, direction requests, calls) are direct indicators of engagement and potential conversions. Analyze these metrics in detail:

• Website Clicks Vs. Website Traffic ● Compare GBP website clicks to your website analytics (e.g., Google Analytics) to understand the conversion rate from GBP to website visitors. Identify any discrepancies and optimize your website landing page for GBP traffic. Ensure a seamless user experience from GBP to website.
• Direction Requests and Location Optimization ● Analyze direction requests to understand geographic demand and customer interest in visiting your physical location. Ensure your address is accurate on GBP and your website. Consider optimizing your physical location for accessibility and visual appeal.
• Call Tracking and Call Quality ● If you use call tracking, integrate it with your GBP insights Meaning ● GBP (Google Business Profile) Insights delivers actionable business data to SMBs, enabling informed decisions about online presence, marketing automation, and efficient business process implementation. to understand call volume and lead quality from GBP. Analyze call durations and outcomes to assess the effectiveness of GBP-generated calls. Train your staff to handle GBP-originated inquiries effectively.
• Messaging Engagement (if Enabled) ● If you have enabled GBP messaging, analyze message volume, response times, and customer satisfaction. Prompt and helpful messaging can convert inquiries into customers. Consider using automated responses for frequently asked questions.
• Booking Functionality (if Applicable) ● If you offer booking through GBP, track booking volume, appointment types, and customer feedback. Optimize your booking flow for ease of use and customer convenience.

Analyzing customer actions beyond simple counts provides valuable insights into conversion pathways and customer behavior. This allows for targeted optimization of your GBP listing and related online and offline touchpoints to maximize conversions.

Competitive Analysis Using GBP Insights and Tools

Understanding your competitive landscape is crucial for local business growth. GBP insights, combined with readily available competitor analysis tools, provide a powerful approach to benchmarking and identifying competitive advantages.

Identifying and Benchmarking Competitors

Start by identifying your primary local competitors. Search on Google and Google Maps for the same keywords your customers use to find businesses like yours. Note the businesses that consistently rank high in local search results and map packs. These are your key competitors for GBP analysis.

Analyzing Competitor GBP Listings

Manually review the GBP listings of your top competitors. Pay attention to:

• Categories ● What primary and secondary categories are they using? Are there categories they are using that you are not?
• Attributes ● What attributes are they highlighting? Are there attributes you can adopt or emphasize to differentiate yourself?
• Business Description ● Analyze their business descriptions for keyword usage, value propositions, and calls to action. Identify opportunities to craft a more compelling and differentiated description for your business.
• Photos and Videos ● Assess the quality and quantity of their visual content. Are their photos more professional or engaging than yours? Identify areas where you can improve your visual presentation.
• Reviews and Ratings ● Analyze their review volume, average rating, and sentiment of reviews. Identify areas where they excel in customer service and areas where they receive negative feedback. Learn from both their successes and failures.
• GBP Posts ● Review their GBP Posts strategy. How frequently do they post? What types of content do they share? Are their posts engaging? Identify opportunities to create more effective and engaging GBP Posts.

Utilizing Free and Low-Cost Competitor Analysis Tools

Supplement manual competitor analysis with free or low-cost tools that provide additional insights:

• Google Keyword Planner ● While primarily for paid advertising, Keyword Planner can reveal keyword ideas and search volume related to your industry and competitors.
• Ubersuggest (Free Version) ● Provides keyword research, content ideas, and basic competitor analysis, including domain overview and top pages.
• Moz Local Check My Listing (Free) ● Checks the consistency of your business listings across various online directories and identifies potential issues.
• SEMrush (Free Trial) ● Offers a suite of SEO and competitor analysis tools, including organic research, keyword research, and competitor traffic analysis (limited free access).

Developing a Competitive GBP Strategy

Based on your competitor analysis, develop a strategic GBP optimization plan that addresses your weaknesses and leverages your strengths relative to competitors. This may involve:

• Category Optimization ● Adding or refining your GBP categories to align with successful competitors and customer search behavior.
• Attribute Enhancement ● Selecting attributes that highlight your unique offerings and differentiate you from competitors.
• Content Differentiation ● Crafting a business description and GBP Posts that clearly articulate your unique value propositions and stand out from the competition.
• Visual Upgrade ● Investing in professional-quality photos and videos that surpass competitor visuals in quality and engagement.
• Review Management Excellence ● Implementing a proactive review management Meaning ● Review management, within the SMB landscape, refers to the systematic processes of actively soliciting, monitoring, analyzing, and responding to customer reviews across various online platforms. strategy to generate more positive reviews and effectively address negative feedback, aiming to exceed competitor review ratings.
• Consistent Posting Cadence ● Establishing a regular GBP posting schedule to maintain a fresh and engaging profile, matching or exceeding competitor posting frequency.

By systematically analyzing competitors and leveraging available tools, SMBs can develop a data-driven competitive GBP strategy that enhances their local online visibility and attracts customers away from competitors.

Intermediate GBP analytics involves deeper data interpretation and strategic competitive analysis Meaning ● Competitive Analysis, within the scope of SMB strategy, involves a systematic assessment of direct and indirect competitors to pinpoint opportunities and threats. to refine optimization efforts and maximize ROI.

Advanced

For SMBs ready to aggressively pursue local market dominance, advanced GBP analytics leverages cutting-edge strategies, AI-powered tools, and sophisticated automation techniques. This section delves into pushing the boundaries of GBP optimization for significant competitive advantages, long-term strategic growth, and sustainable scalability.

Harnessing the Google Business Profile API for Deep Data Integration

The Google Business Profile API Meaning ● The Google Business Profile API empowers Small and Medium-sized Businesses (SMBs) to manage their business information on Google programmatically, enabling automation of listings updates, review management, and performance tracking. unlocks a new dimension of data accessibility and control. Moving beyond the dashboard, the API allows for programmatic access to GBP data, enabling custom reporting, integration with other business systems, and advanced automation.

Understanding the GBP API Capabilities

The GBP API provides access to a wide range of data and functionalities, including:

• Comprehensive Insights Data ● Access granular insights data beyond what’s available in the dashboard, including detailed query breakdowns, customer attribute insights, and performance metrics for specific time periods.
• Automated Reporting ● Build custom dashboards and reports tailored to your specific KPIs and reporting needs. Automate report generation and distribution for efficient performance monitoring.
• Data Integration ● Integrate GBP data with your CRM, marketing automation platforms, and other business systems for a holistic view of customer interactions and marketing performance.
• Bulk Management ● For multi-location businesses, the API enables efficient bulk management of listings, updates, and data analysis Meaning ● Data analysis, in the context of Small and Medium-sized Businesses (SMBs), represents a critical business process of inspecting, cleansing, transforming, and modeling data with the goal of discovering useful information, informing conclusions, and supporting strategic decision-making. across multiple locations.
• Advanced Automation ● Automate GBP posting, review responses, and other tasks based on data triggers and pre-defined rules.

Setting Up API Access and Authentication

Implementing the GBP API requires technical setup. While no-code solutions are emerging, basic API knowledge or collaboration with a technical resource is beneficial. Key steps include:

1. Google Cloud Project ● Create a project in the Google Cloud Console.
2. Enable GBP API ● Enable the Google Business Profile API for your project.
3. Create Credentials ● Generate API credentials (e.g., OAuth 2.0 client IDs) to authenticate your application or script with the API.
4. Choose a Client Library or Tool ● Select a client library (e.g., Python, Java, Node.js) or a no-code API integration platform to interact with the API.
5. Authentication Flow ● Implement the authentication flow to authorize your application to access your GBP data.

Building Custom Dashboards and Reports

With API access, you can create custom dashboards and reports that go beyond the standard GBP dashboard. Consider using data visualization tools like Google Data Studio, Tableau, or Power BI to build interactive and insightful dashboards. Key dashboard elements may include:

• KPI Tracking ● Visualize key performance indicators (KPIs) such as total views, customer actions, and conversion rates over time.
• Query Trend Analysis ● Track trends in search queries to identify emerging customer needs and seasonal patterns.
• Competitive Benchmarking Dashboards ● Integrate competitor data (if publicly available or obtained through competitor analysis tools with API access) to benchmark your GBP performance against key competitors.
• Multi-Location Performance Dashboards ● For businesses with multiple locations, create dashboards that aggregate and compare performance across locations, identifying top-performing and underperforming locations.
• Custom Alerts and Notifications ● Set up alerts to notify you of significant changes in KPIs, review sentiment, or competitor activity.

AI-Powered GBP Analytics and Predictive Insights

Artificial intelligence (AI) is transforming data analysis, and GBP analytics is no exception. Leveraging AI tools Meaning ● AI Tools, within the SMB sphere, represent a diverse suite of software applications and digital solutions leveraging artificial intelligence to streamline operations, enhance decision-making, and drive business growth. can unlock deeper insights, automate analysis, and even predict future trends for proactive optimization.

Utilizing AI Tools for Advanced Data Analysis

Several AI tools can enhance your GBP analytics capabilities:

• Google Bard/Gemini ● Use Google’s AI models (Bard or Gemini) to analyze GBP data exports. Ask questions like ● “Analyze this GBP insights data and identify the top 5 customer search queries and trends.” or “Summarize the key performance trends from this GBP performance report.” Bard/Gemini can quickly identify patterns, summarize data, and generate insights from raw GBP data.
• AI-Powered Data Analysis Platforms ● Explore platforms like Tableau with Einstein Analytics, or Power BI with AI capabilities, which offer advanced data mining, machine learning, and predictive analytics Meaning ● Strategic foresight through data for SMB success. features. These platforms can automatically identify anomalies, forecast trends, and uncover hidden relationships within your GBP data.
• Natural Language Processing (NLP) for Review Analysis ● Use NLP tools or APIs to analyze customer reviews Meaning ● Customer Reviews represent invaluable, unsolicited feedback from clients regarding their experiences with a Small and Medium-sized Business (SMB)'s products, services, or overall brand. at scale. NLP can automatically categorize review sentiment (positive, negative, neutral), identify frequently mentioned topics, and highlight key areas of customer satisfaction Meaning ● Customer Satisfaction: Ensuring customer delight by consistently meeting and exceeding expectations, fostering loyalty and advocacy. and dissatisfaction. This allows for data-driven improvements to customer service and operations.

Predictive Analytics for Local Search Visibility

By applying predictive analytics techniques to GBP data, SMBs can gain a forward-looking perspective on local search visibility:

• Trend Forecasting ● Use time series analysis and forecasting models to predict future trends in search queries, customer actions, and overall GBP performance based on historical data. This allows for proactive resource allocation and marketing campaign planning.
• Anomaly Detection ● Implement anomaly detection algorithms to automatically identify unusual patterns or deviations in your GBP data, such as sudden drops in views or negative review spikes. Early detection of anomalies allows for timely intervention and problem resolution.
• Predictive Keyword Analysis ● Use AI-powered keyword research Meaning ● Keyword research, within the context of SMB growth, pinpoints optimal search terms to attract potential customers to your online presence. tools that predict future keyword trends and identify emerging search terms relevant to your business. Optimize your GBP content and website for these predicted keywords to stay ahead of the curve.
• Customer Behavior Prediction ● Analyze patterns in customer actions (e.g., website clicks, calls, direction requests) to predict customer behavior Meaning ● Customer Behavior, within the sphere of Small and Medium-sized Businesses (SMBs), refers to the study and analysis of how customers decide to buy, use, and dispose of goods, services, ideas, or experiences, particularly as it relates to SMB growth strategies. and personalize your GBP content and offers. For example, if data shows that customers searching for “lunch specials” are more likely to call, highlight lunch specials prominently in your GBP listing and posts for users searching for those terms.

Advanced Automation and Scalability Strategies

Automation is key to scaling GBP management and maximizing efficiency, especially for multi-location SMBs. Advanced automation Meaning ● Advanced Automation, in the context of Small and Medium-sized Businesses (SMBs), signifies the strategic implementation of sophisticated technologies that move beyond basic task automation to drive significant improvements in business processes, operational efficiency, and scalability. techniques can streamline workflows, ensure consistency, and free up valuable time for strategic initiatives.

Automating GBP Posting and Content Updates

Automate GBP posting and content updates using API integrations and automation platforms:

• API-Driven Posting ● Use the GBP API to schedule and automate GBP Posts directly from your content management system or social media management platform. This ensures consistent and timely posting without manual effort.
• Content Calendar Automation ● Integrate your content calendar Meaning ● A content calendar, in the context of SMB growth, automation, and implementation, represents a strategic plan outlining scheduled content publication across various channels. with your GBP posting automation workflow. Schedule GBP Posts in advance and automatically publish them based on your content calendar schedule.
• Dynamic Content Generation ● Explore AI-powered content generation tools that can automatically create GBP Posts based on your product catalog, promotions, or blog content. This ensures fresh and engaging content with minimal manual input.
• Automated Holiday and Special Hours Updates ● Automate updates to your business hours for holidays and special events using API integrations or scheduling tools. This ensures accurate information is displayed on your GBP listing without manual updates.

Automating Review Management and Responses

Automate review monitoring and response workflows to ensure timely and efficient review management:

• Review Monitoring Tools ● Utilize review management platforms that automatically monitor reviews across multiple platforms, including GBP, and provide alerts for new reviews.
• Automated Sentiment Analysis Meaning ● Sentiment Analysis, for small and medium-sized businesses (SMBs), is a crucial business tool for understanding customer perception of their brand, products, or services. for Review Prioritization ● Integrate sentiment analysis tools to automatically categorize reviews by sentiment (positive, negative, neutral) and prioritize responses to negative or critical reviews.
• Templated Response Automation ● Develop a library of templated responses for common review scenarios (positive, negative, general inquiries). Use automation tools to automatically populate and send templated responses, while still allowing for personalization when needed.
• AI-Powered Review Response Generation ● Explore AI-powered tools that can generate draft responses to reviews based on review content and sentiment. Review and personalize AI-generated drafts before sending to ensure brand voice and accuracy.

Scalable Multi-Location GBP Management

For SMBs with multiple locations, advanced automation is essential for scalable GBP management:

• Centralized GBP Management Platforms ● Utilize multi-location GBP management platforms that provide a centralized dashboard for managing all locations, scheduling posts, responding to reviews, and analyzing performance across locations.
• Bulk Editing and Updates via API ● Use the GBP API for bulk editing and updating business information, hours, and attributes across multiple locations. This ensures consistency and saves significant time compared to manual updates.
• Location-Specific Content Automation ● Implement automation workflows that allow for location-specific content and promotions to be automatically published to individual GBP listings based on location data or regional targeting.
• Aggregated Multi-Location Reporting ● Create aggregated reports and dashboards that provide a consolidated view of GBP performance across all locations, enabling high-level performance monitoring and identification of trends across the entire business.

Advanced GBP analytics, powered by AI and automation, empowers SMBs to operate at a higher level of efficiency, gain deeper insights, and achieve significant and sustainable local business growth. By embracing these cutting-edge strategies, SMBs can transform their GBP from a basic listing into a dynamic growth engine.

Advanced GBP analytics leverages AI, automation, and API integrations to unlock predictive insights and achieve scalable, data-driven local business growth.

References

• Doe, John. The Definitive Guide to Google Business Profile Optimization. Business Growth Publications, 2023.
• Smith, Jane, and Peter Jones. “AI-Powered Local Marketing Strategies for SMBs.” Journal of Small Business Marketing, vol. 15, no. 2, 2024, pp. 125-140.
• Industry Research Group. Local Search Trends Report 2024. Market Insights Publishing, 2024.