Fundamentals

Understanding Ai Seo For Local Growth

Artificial intelligence (AI) in Search Engine Optimization (SEO) for local businesses is not about replacing human effort, but augmenting it for greater efficiency and impact. For small to medium businesses (SMBs), this means leveraging AI tools Meaning ● AI Tools, within the SMB sphere, represent a diverse suite of software applications and digital solutions leveraging artificial intelligence to streamline operations, enhance decision-making, and drive business growth. to understand local customer search behavior, optimize online presence, and automate repetitive tasks, ultimately driving local growth. The core of AI SEO Meaning ● AI SEO for SMBs: Strategically using AI to boost online visibility, understand customers, and drive sustainable business growth. lies in data analysis and pattern recognition at scales humans cannot achieve, offering insights that inform strategic decisions. This guide focuses on practical, immediately implementable strategies using accessible AI tools to empower SMBs Meaning ● SMBs are dynamic businesses, vital to economies, characterized by agility, customer focus, and innovation. in their local markets.

Essential First Steps Setting Up Your Foundation

Before diving into AI-powered tools, establish a solid SEO foundation. This involves claiming and optimizing your Google Business Profile (GBP), ensuring consistent Name, Address, and Phone Number (NAP) citations across the web, and optimizing your website for local keywords. Think of this as preparing the ground before planting seeds ● the AI tools will help you nurture growth, but a fertile base is essential. Ignoring these fundamentals is a common pitfall for SMBs, leading to wasted effort even with advanced tools.

Solid SEO foundations are crucial for SMBs before implementing AI tools.

Google Business Profile Optimization

Your GBP is often the first point of contact for local customers online. Optimize it meticulously:

• Complete Every Section ● Fill out every field in your GBP profile accurately and completely. Don’t leave any blanks.
• Keyword Rich Description ● Write a detailed, keyword-rich business description that accurately reflects your services and target local area. Naturally incorporate relevant keywords.
• High Quality Photos ● Upload high-resolution photos of your business, products, and team. Visual appeal is critical for first impressions.
• Regular Posts ● Utilize GBP posts to share updates, offers, and content. This keeps your profile active and engaging.
• Manage Reviews Proactively ● Encourage reviews from satisfied customers and respond promptly and professionally to all reviews, both positive and negative.

Nap Consistency And Local Citations

NAP consistency builds trust with search engines and customers. Ensure your business name, address, and phone number are identical across all online platforms. Local citations are mentions of your business online, often in business directories.

While quantity was once emphasized, quality and relevance are now paramount. Focus on reputable directories relevant to your industry and location.

Here’s a list of essential actions for NAP and citations:

1. Audit Existing Citations ● Use tools like Yext (paid) or Moz Local (paid, but offers free checks) to identify and correct inconsistent citations.
2. Prioritize Top Tier Directories ● Focus on directories like Yelp, Bing Places for Business, Apple Maps, and industry-specific directories.
3. Manual Submission ● Manually submit your business information to ensure accuracy. Avoid automated submission services that can create errors.
4. Monitor Regularly ● Periodically check your online citations to ensure consistency and address any discrepancies promptly.

Website Optimization For Local Keywords

Your website is your digital storefront. Local keyword optimization makes it discoverable to local customers searching for your services. This is not just about stuffing keywords; it’s about strategically incorporating them in a way that is both search engine friendly and user-centric.

Consider these website optimization points:

Avoiding Common Pitfalls In Local Seo

Many SMBs stumble on common SEO mistakes that hinder their local visibility. Recognizing and avoiding these pitfalls is as important as implementing best practices.

• Keyword Stuffing ● Overusing keywords unnaturally in content can harm your ranking. Focus on natural language and user readability.
• Neglecting Mobile Optimization ● A significant portion of local searches occur on mobile devices. Ensure your website is mobile-friendly and loads quickly on mobile. Use Google’s Mobile-Friendly Test tool.
• Ignoring User Experience (UX) ● Search engines prioritize websites that offer a positive user experience. A slow, confusing, or poorly designed website will negatively impact your SEO.
• Lack of Tracking and Analytics ● Without tracking your SEO efforts, you can’t measure success or identify areas for improvement. Set up Google Analytics and Google Search Console Meaning ● Google Search Console furnishes SMBs with pivotal insights into their website's performance on Google Search, becoming a critical tool for informed decision-making and strategic adjustments. from the outset.
• Inconsistent Business Information ● As mentioned, NAP inconsistency is detrimental. Maintain accuracy across all platforms.

Quick Wins With Basic Ai Tools

Even with basic, often free, AI tools, SMBs can achieve quick SEO wins. These tools provide accessible entry points into AI-powered SEO, demonstrating immediate value and building momentum.

Google Keyword Planner For Initial Research

Google Keyword Planner, while primarily designed for Google Ads, is a valuable free tool for basic keyword research. It helps identify relevant keywords, understand search volume, and get keyword ideas. For local SEO, focus on keywords with local intent, incorporating your city or region.

To use Keyword Planner effectively for local SEO:

1. Location Targeting ● When using Keyword Planner, specify your target location to get localized keyword data.
2. Local Keyword Ideas ● Enter seed keywords related to your business (e.g., “pizza restaurant”) and review keyword suggestions with local modifiers (e.g., “pizza restaurant downtown [city]”).
3. Analyze Search Volume ● Identify keywords with a reasonable search volume in your target area. Focus on long-tail keywords that are more specific and less competitive.

Google Trends For Local Interest Insights

Google Trends is another free Google tool that reveals search interest over time and by region. It’s useful for understanding local trends and seasonality related to your products or services. This insight can inform content strategy Meaning ● Content Strategy, within the SMB landscape, represents the planning, development, and management of informational content, specifically tailored to support business expansion, workflow automation, and streamlined operational implementations. and timing for promotions.

Leverage Google Trends for local SEO Meaning ● Local SEO represents a vital component of digital marketing focused on optimizing a Small and Medium-sized Business's online presence to attract customers within its local geographic area. by:

• Regional Trend Analysis ● Compare search interest for your keywords across different regions to identify areas with higher demand.
• Seasonal Trend Identification ● Determine if your products or services have seasonal demand peaks or troughs in your local area.
• Content Trend Spotting ● Identify trending topics related to your industry in your location to create timely and relevant content.

Free Ai Writing Assistants For Content Ideas

While AI writing assistants are not a replacement for human content creators, free versions can be excellent for generating content ideas and outlines, especially when facing writer’s block or needing to brainstorm quickly. Tools like Copy.ai (free trial) or Jasper (formerly Jarvis, free trial) offer limited free plans that can assist with idea generation.

Use free AI writing assistants to:

1. Generate Blog Post Ideas ● Input your industry and target audience, and ask the AI to generate blog post title ideas focused on local needs.
2. Create Content Outlines ● For a chosen topic, use the AI to create a structured outline with key sections and points to cover.
3. Draft Social Media Posts ● Get initial drafts for social media updates promoting local offers or events.

By establishing these fundamentals and utilizing basic AI tools, SMBs can create a strong foundation for local SEO success. The next stage involves leveraging more intermediate tools and techniques to amplify these initial efforts.

Intermediate

Stepping Up Your Ai Seo Game

Once the foundational elements of local SEO are in place, SMBs can progress to intermediate strategies that leverage AI more deeply for enhanced efficiency and results. This stage focuses on refining keyword strategies, optimizing content with AI assistance, managing online reputation, and tracking performance with advanced analytics. The goal is to move beyond basic implementation and achieve a more strategic and data-driven approach to local SEO.

Intermediate AI SEO strategies refine keyword targeting and content optimization Meaning ● Content Optimization, within the realm of Small and Medium-sized Businesses, is the practice of refining digital assets to improve search engine rankings and user engagement, directly supporting business growth objectives. for SMBs.

Advanced Keyword Research With Ai Powered Tools

Moving beyond basic keyword research Meaning ● Keyword research, within the context of SMB growth, pinpoints optimal search terms to attract potential customers to your online presence. requires utilizing AI-powered tools that offer deeper insights into keyword competitiveness, semantic relationships, and long-tail opportunities. These tools can analyze vast datasets to uncover keywords that are not only relevant but also have a higher likelihood of driving conversions for local businesses.

Semrush For Competitive Keyword Analysis

SEMrush (paid, with limited free features) is a comprehensive SEO suite that offers robust keyword research capabilities. Its strength lies in competitive analysis, allowing SMBs to see which keywords competitors are ranking for and identify gaps and opportunities. While the full suite is paid, the free account provides valuable data for initial exploration.

Utilize SEMrush for intermediate keyword research:

• Competitor Keyword Gap Analysis ● Identify keywords your competitors rank for but you don’t. This reveals potential keyword targets.
• Keyword Magic Tool ● Explore a vast database of keywords with detailed metrics like search volume, keyword difficulty, and cost-per-click (CPC).
• Topic Research Tool ● Discover content ideas and questions related to your target keywords, informing content strategy.

Ubersuggest For Long Tail Keyword Identification

Ubersuggest (paid, with limited free daily searches) is another valuable tool for keyword research, particularly strong in identifying long-tail keywords. Long-tail keywords are longer, more specific phrases that often have lower search volume but higher conversion rates because they target users with very specific needs. Ubersuggest’s free daily searches offer a good starting point.

Leverage Ubersuggest for long-tail keyword research:

1. Keyword Ideas Report ● Enter a seed keyword and Ubersuggest generates a list of related keywords, including numerous long-tail variations.
2. Content Ideas ● Discover popular content related to your target keywords, providing inspiration for blog posts and articles.
3. Domain Overview ● Analyze competitor websites to see their top-performing keywords and content.

Ai Assisted Content Optimization

Creating high-quality, SEO-optimized content is time-consuming. AI writing assistants can streamline this process by assisting with content optimization, ensuring content is not only engaging for users but also aligned with SEO best practices. These tools analyze top-ranking content for target keywords and provide suggestions to improve your content’s SEO performance.

Surfer Seo For On Page Optimization Insights

Surfer SEO (paid) is a powerful tool specifically designed for on-page SEO optimization. It analyzes top-ranking pages for your target keywords and provides data-driven recommendations to optimize your content’s structure, keyword usage, and other on-page factors. While it’s a paid tool, the insights can significantly improve content ranking potential.

Use Surfer SEO for content optimization:

• Content Editor ● Write directly within Surfer SEO’s editor, which provides real-time feedback and suggestions as you write.
• SERP Analyzer ● Analyze the top-ranking pages for your target keyword and get a detailed breakdown of optimization factors.
• Keyword Research and Suggestions ● Discover related keywords and semantic terms to incorporate into your content.

Frase Io For Content Briefs And Optimization

Frase.io (paid) is another AI-powered content optimization tool that excels at creating content briefs and providing optimization suggestions. It helps SMBs understand what topics and questions to cover in their content to comprehensively address user search intent. Frase can save significant time in content planning and creation.

Utilize Frase.io for content optimization and briefing:

1. Content Brief Creation ● Enter your target keyword, and Frase generates a detailed content brief outlining key topics, questions, and related keywords to include.
2. Content Scoring ● Frase scores your content based on its optimization level compared to top-ranking pages.
3. AI Content Generation (Limited) ● Frase offers some AI writing capabilities to assist with content creation, though it’s primarily focused on optimization and briefing.

Local Citation Management And Automation

Managing local citations across numerous online directories can be tedious and time-consuming. Intermediate AI SEO involves utilizing tools that automate citation management, ensuring consistency and identifying new citation opportunities. This saves time and reduces the risk of errors in NAP information.

Brightlocal For Citation Building And Monitoring

BrightLocal (paid, with free trial) is a comprehensive local SEO platform that includes robust citation management features. It allows SMBs to build new citations, monitor existing ones for accuracy, and identify citation opportunities. BrightLocal streamlines the citation management process, making it more efficient and effective.

Use BrightLocal for citation management:

• Citation Builder ● Submit your business information to numerous directories automatically, expanding your citation footprint.
• Citation Tracker ● Monitor your existing citations for accuracy and identify any inconsistencies to correct.
• Citation Audit ● Analyze your current citation profile and identify opportunities to build new citations on relevant directories.

Reputation Management With Ai Sentiment Analysis

Online reviews significantly influence local customer decisions. Intermediate AI SEO includes leveraging sentiment analysis Meaning ● Sentiment Analysis, for small and medium-sized businesses (SMBs), is a crucial business tool for understanding customer perception of their brand, products, or services. tools to monitor online reviews, understand customer sentiment, and proactively manage online reputation. AI can process large volumes of review data and identify trends and issues that require attention.

Google Cloud Natural Language Api For Sentiment Analysis

Google Cloud Natural Language API (paid, with free tier) is a powerful tool for sentiment analysis. It can analyze text data, such as online reviews, and determine the sentiment expressed (positive, negative, neutral). While it requires some technical setup, the free tier allows SMBs to experiment with sentiment analysis without significant cost.

Implement sentiment analysis for reputation management:

1. Review Data Collection ● Collect reviews from various platforms (Google, Yelp, etc.) using APIs or scraping tools (with ethical considerations).
2. Sentiment Analysis with API ● Use the Google Cloud Natural Language API to analyze the sentiment of each review.
3. Trend Identification ● Identify trends in customer sentiment over time. Are reviews becoming more positive or negative? What are common themes in positive and negative reviews?
4. Proactive Response ● Use sentiment analysis insights to prioritize responses to negative reviews and address recurring issues raised by customers.

Tracking Progress With Advanced Analytics

Basic analytics tools like Google Analytics are essential, but intermediate SEO requires deeper data analysis Meaning ● Data analysis, in the context of Small and Medium-sized Businesses (SMBs), represents a critical business process of inspecting, cleansing, transforming, and modeling data with the goal of discovering useful information, informing conclusions, and supporting strategic decision-making. to understand the impact of SEO efforts. This involves setting up conversion tracking, analyzing user behavior flow, and utilizing Google Search Console insights more strategically.

Google Analytics Conversion Tracking And User Flow Analysis

Google Analytics (free) offers advanced features beyond basic traffic reporting. Setting up conversion tracking Meaning ● Conversion Tracking, within the realm of SMB operations, represents the strategic implementation of analytical tools and processes that meticulously monitor and attribute specific actions taken by potential customers to identifiable marketing campaigns. allows SMBs to measure the effectiveness of SEO in driving business goals (e.g., contact form submissions, phone calls, online orders). User flow analysis visualizes how users navigate your website, identifying potential drop-off points and areas for improvement.

Enhance analytics tracking with Google Analytics:

• Goal Setup ● Define specific business goals in Google Analytics, such as contact form submissions or phone call clicks.
• Conversion Tracking ● Implement conversion tracking to measure how many website visitors complete defined goals.
• User Flow Analysis ● Analyze user flow reports to understand how users move through your website and identify pages with high exit rates.
• Attribution Modeling ● Explore different attribution models to understand how SEO contributes to conversions compared to other marketing channels.

Google Search Console For Performance Insights

Google Search Console (free) provides valuable data directly from Google about your website’s search performance. Intermediate SEO involves going beyond basic performance reports and utilizing features like URL inspection, coverage reports, and sitemap submission to proactively identify and address technical SEO issues and improve indexing.

Utilize Google Search Console for advanced insights:

1. Performance Reports ● Analyze performance reports to track keyword rankings, click-through rates (CTR), and impressions over time.
2. URL Inspection Tool ● Use the URL Inspection tool to check if specific pages are indexed by Google and identify any indexing issues.
3. Coverage Reports ● Monitor coverage reports to identify crawl errors, submitted pages not indexed, and other technical issues affecting indexing.
4. Sitemap Submission ● Submit your website sitemap to Google Search Console to help Google crawl and index your website more efficiently.

Case Study Smb Success With Intermediate Ai Seo

Consider “The Local Cafe,” a fictional SMB using intermediate AI SEO strategies. They implemented SEMrush for competitor keyword analysis, identifying local keywords like “best coffee [city] with wifi” and “brunch spots near [local landmark].” Using Surfer SEO, they optimized their website content and blog posts targeting these keywords. BrightLocal helped them manage and expand their local citations. Google Cloud Natural Language API was used to analyze customer reviews, revealing a need to improve customer service speed during peak hours.

By tracking conversions in Google Analytics, they saw a 30% increase in online orders and a 20% rise in foot traffic within three months. This demonstrates the tangible impact of intermediate AI SEO strategies for SMB growth.

By implementing these intermediate AI SEO strategies, SMBs can significantly enhance their local online visibility, attract more customers, and drive business growth. The next level, advanced AI SEO, unlocks even greater potential for competitive advantage and sustainable success.

Advanced

Pushing Boundaries With Cutting Edge Ai Seo

For SMBs ready to aggressively expand their local market presence and achieve significant competitive advantages, advanced AI SEO offers cutting-edge strategies and tools. This stage delves into predictive analytics, personalized SEO experiences, voice search optimization, and advanced automation Meaning ● Automation for SMBs: Strategically using technology to streamline tasks, boost efficiency, and drive growth. workflows. The focus shifts to leveraging AI not just for optimization but for strategic foresight and proactive adaptation in the dynamic local search landscape.

Advanced AI SEO empowers SMBs with predictive analytics and personalized customer experiences.

Predictive Seo Analytics With Ai Forecasting

Traditional SEO analytics is reactive, analyzing past performance. Advanced AI SEO leverages predictive analytics to forecast future trends and algorithm changes, enabling SMBs to proactively adapt their strategies. AI algorithms can analyze vast datasets of search data, social signals, and market trends to predict shifts in search behavior and ranking factors.

Marketmuse For Content Strategy And Predictive Analysis

MarketMuse (paid) is an AI-powered content intelligence and strategy platform that goes beyond basic keyword optimization. It offers predictive analysis capabilities, helping SMBs anticipate content gaps, future content needs, and potential shifts in search demand. MarketMuse is designed for strategic content planning and long-term SEO success.

Utilize MarketMuse for predictive SEO analytics:

• Content Strategy Planning ● MarketMuse analyzes your existing content and identifies content gaps based on topical authority and search demand, informing a data-driven content strategy.
• Predictive Content Scores ● It provides predictive scores for content, estimating its potential to rank and attract traffic based on various factors.
• Competitive Content Analysis ● MarketMuse deeply analyzes competitor content to identify strengths, weaknesses, and opportunities for differentiation.

Google Cloud Bigquery For Custom Data Analysis

Google Cloud BigQuery (paid, with free tier for limited usage) is a powerful, fully-managed, serverless data warehouse that enables complex data analysis. For advanced SEO, BigQuery can be used to analyze large datasets of search data, website analytics, and external data sources to uncover hidden patterns and build custom predictive models. This requires technical expertise but offers unparalleled analytical depth.

Leverage BigQuery for custom predictive SEO analysis:

1. Data Integration ● Integrate data from Google Analytics, Google Search Console, and other sources (e.g., social media data, CRM data) into BigQuery.
2. Custom Querying and Analysis ● Use SQL queries to perform advanced analysis, identify correlations, and uncover insights not readily available in standard analytics platforms.
3. Predictive Model Building ● Develop custom predictive models using BigQuery ML (Machine Learning) to forecast keyword trends, traffic fluctuations, and potential algorithm updates based on historical data patterns.

Personalized Seo Experiences With Ai Customer Segmentation

Generic SEO targets broad audiences. Advanced AI SEO enables personalized SEO experiences tailored to specific customer segments. By analyzing customer data, AI can help SMBs understand different customer personas and optimize content and website experiences to resonate with each segment, increasing engagement and conversions.

Adobe Target For Website Personalization

Adobe Target (paid) is a powerful personalization Meaning ● Personalization, in the context of SMB growth strategies, refers to the process of tailoring customer experiences to individual preferences and behaviors. platform that allows SMBs to create and deliver personalized website experiences based on user data and behavior. While enterprise-level, its capabilities demonstrate the potential of personalization in advanced SEO. SMBs can explore more affordable personalization tools with similar principles.

Implement website personalization for SEO with tools like Adobe Target (or similar SMB-focused alternatives):

• Customer Segmentation ● Define customer segments based on demographics, behavior, search history, and other relevant data points.
• Personalized Content Delivery ● Use Adobe Target to dynamically display different content variations to different customer segments. This could include tailored landing page copy, product recommendations, or calls-to-action.
• A/B Testing and Optimization ● Continuously A/B test different personalization strategies to identify what resonates best with each segment and optimize for maximum impact.

Ai Powered Chatbots For Personalized Engagement

AI-powered chatbots can provide personalized customer service and engagement directly on your website. They can answer frequently asked questions, guide users to relevant content, and even offer personalized recommendations based on user interactions. This enhances user experience and can indirectly boost SEO by improving engagement metrics like time on page and bounce rate.

Utilize AI chatbots for personalized engagement:

1. Chatbot Integration ● Implement an AI chatbot on your website using platforms like Intercom (paid), Drift (paid), or more affordable SMB options like Tidio (freemium) or Chatfuel (freemium).
2. Personalized Interactions ● Program the chatbot to recognize returning users, personalize greetings, and offer tailored assistance based on past interactions or browsing history.
3. Data Collection and Analysis ● Analyze chatbot conversation data to understand customer questions, pain points, and preferences. Use these insights to further refine website content and SEO strategy.

Voice Search Optimization With Ai Natural Language Processing

Voice search is increasingly prevalent, especially in local search. Advanced AI SEO includes optimizing for voice search by understanding how users speak naturally and tailoring content to answer common voice search queries. Natural Language Processing (NLP) is key to understanding the nuances of voice search.

Google Natural Language Api For Voice Search Keyword Analysis

Google Natural Language API (paid, with free tier) can be used not only for sentiment analysis but also for analyzing the structure and intent of voice search queries. By processing voice search data, SMBs can identify common question formats, conversational keywords, and long-tail phrases used in voice searches related to their business.

Optimize for voice search using NLP analysis:

• Voice Search Data Collection ● Gather data on voice search queries related to your industry and location. This may involve using keyword research tools that track voice search trends or analyzing data from voice assistants (if available).
• NLP Analysis of Queries ● Use Google Natural Language API to analyze the structure and semantic meaning of voice search queries. Identify common question words (who, what, where, when, why, how), conversational phrases, and long-tail keywords.
• Content Optimization for Voice ● Create content that directly answers common voice search questions in a natural, conversational tone. Focus on providing concise, direct answers that voice assistants can easily read out.

Advanced Automation Workflows For Seo Tasks

Automation is crucial for scaling SEO efforts. Advanced AI SEO involves creating sophisticated automation workflows that leverage AI tools to automate repetitive and time-consuming tasks, freeing up human resources for strategic initiatives. This can range from automated content creation to automated link building outreach (with caution and ethical considerations).

Zapier Integrations For Seo Automation

Zapier (paid, with free plan for limited tasks) is a powerful automation platform that connects various apps and services, enabling the creation of automated workflows (Zaps). For SEO, Zapier can be used to integrate AI tools with other marketing and business platforms to automate tasks like content distribution, social media posting, and even basic link building outreach.

Create advanced SEO automation workflows with Zapier:

1. Content Automation ● Integrate AI writing assistants (e.g., Jasper, Copy.ai) with content management systems (CMS) like WordPress to automatically generate and publish blog posts based on predefined topics and keywords.
2. Social Media Automation ● Connect SEO tools with social media platforms to automatically share new blog posts, website updates, and GBP posts on social channels.
3. Link Building Outreach (Cautiously) ● Automate initial outreach for link building by integrating SEO tools with email marketing platforms. However, personalize outreach and avoid spammy automation tactics. Focus on genuine relationship building.
4. Performance Reporting Automation ● Automate the generation of SEO performance reports by connecting Google Analytics, Google Search Console, and other SEO tools with reporting platforms or spreadsheets.

Long Term Strategic Thinking And Sustainable Growth

Advanced AI SEO is not just about short-term gains; it’s about building a sustainable, long-term SEO strategy. This requires continuous monitoring, adaptation, and a willingness to experiment with new AI tools and techniques. SMBs must view AI SEO as an ongoing investment in their future growth Meaning ● Growth for SMBs is the sustainable amplification of value through strategic adaptation and capability enhancement in a dynamic market. and competitive advantage.

Case Study Smb Leading With Advanced Ai Seo

“Tech Solutions Local,” a fictional IT support SMB, exemplifies advanced AI SEO. They use MarketMuse for predictive content strategy, anticipating future tech support trends. Adobe Target personalizes their website, offering tailored service pages based on visitor industry. An AI chatbot provides 24/7 personalized support and lead generation.

They analyze voice search data with Google NLP to optimize content for voice queries. Zapier automates content distribution and performance reporting. By embracing advanced AI SEO, Tech Solutions Local has seen a 50% increase in organic leads and established itself as a local market leader. This illustrates the transformative potential of advanced AI SEO for ambitious SMBs.

Advanced AI SEO is a continuous journey of learning, adaptation, and innovation. By embracing these cutting-edge strategies and tools, SMBs can not only compete but lead in their local markets, achieving sustainable growth and a significant competitive edge in the AI-driven digital landscape.

References

• Bouncken, Ricarda B., and Sven G. Laudien. “Artificial intelligence in SME ● a framework for opportunity identification and exploitation.” International Journal of Entrepreneurial Venturing, vol. 13, no. 2, 2021, pp. 144-72.
• Kaplan, Andreas, and Michael Haenlein. “Siri, Siri in my hand, who’s the fairest in the land? On the interpretations, illustrations, and implications of artificial intelligence.” Business Horizons, vol. 62, no. 1, 2019, pp. 15-25.
• Russell, Stuart J., and Peter Norvig. Artificial intelligence ● a modern approach. Pearson Education, 2016.