Fundamentals

Understanding Ai Content Generation For Instagram

Instagram has become a vital platform for small to medium businesses (SMBs) seeking growth and brand visibility. However, consistently creating engaging content can be time-consuming and resource-intensive. Artificial intelligence Meaning ● AI empowers SMBs to augment capabilities, automate operations, and gain strategic foresight for sustainable growth. (AI) offers a solution, providing tools to streamline content creation, optimize posting schedules, and even generate content ideas. This guide will demystify AI content Meaning ● AI Content, in the SMB (Small and Medium-sized Businesses) context, refers to digital material—text, images, video, or audio—generated, enhanced, or optimized by artificial intelligence, specifically to support SMB growth strategies. generation for Instagram, focusing on practical steps SMBs can take immediately to improve their online presence without needing extensive technical expertise or large budgets.

AI empowers SMBs to scale Instagram content creation Meaning ● Content Creation, in the realm of Small and Medium-sized Businesses, centers on developing and disseminating valuable, relevant, and consistent media to attract and retain a clearly defined audience, driving profitable customer action. efficiently and effectively.

Setting Clear Instagram Goals

Before diving into AI tools, it’s crucial to define your Instagram goals. What do you want to achieve? Increased brand awareness? More website traffic?

Direct sales? Vague goals lead to ineffective strategies. SMART goals provide a clear framework. SMART stands for Specific, Measurable, Achievable, Relevant, and Time-bound. For example, instead of “get more followers,” a SMART goal could be ● “Increase Instagram followers by 15% in the next quarter to drive a 10% increase in website traffic, measured by Google Analytics and Instagram Insights, achievable through consistent posting and targeted engagement.”

Clearly defined goals will guide your content strategy Meaning ● Content Strategy, within the SMB landscape, represents the planning, development, and management of informational content, specifically tailored to support business expansion, workflow automation, and streamlined operational implementations. and help you measure the success of your AI-driven efforts. Without a target, you are aiming at nothing and likely to hit it.

Defining Your Brand Voice And Aesthetic

Consistency is key on Instagram. Your brand voice Meaning ● Brand Voice, in the context of Small and Medium-sized Businesses (SMBs), denotes the consistent personality and style a business employs across all communications. and visual aesthetic should be instantly recognizable. Brand voice is the personality you project in your content ● are you humorous, informative, authoritative, or friendly? Your aesthetic encompasses visual elements like color palettes, fonts, image styles, and video editing styles.

AI can help maintain consistency once these are defined, but it cannot create them for you. Start by documenting your brand voice and aesthetic guidelines. Consider your target audience and the image you want to project. Look at successful brands in your industry for inspiration, but aim for originality.

For example, a local coffee shop might adopt a friendly, community-focused voice and a warm, inviting visual aesthetic with natural lighting and earthy tones. A tech startup might choose an innovative, forward-thinking voice and a sleek, modern aesthetic with bold colors and minimalist design. AI tools Meaning ● AI Tools, within the SMB sphere, represent a diverse suite of software applications and digital solutions leveraging artificial intelligence to streamline operations, enhance decision-making, and drive business growth. can then be used to generate content that aligns with these pre-defined elements.

Basic Content Pillars And Ideation

Content pillars are the core themes or topics around which you build your Instagram content. They should align with your brand, target audience interests, and business goals. For a bakery, content pillars Meaning ● Content Pillars, within the SMB context, are fundamental themes or subjects that form the basis of content strategy, directly aligning with business objectives, brand identity, and target audience interests. might include ● behind-the-scenes baking, new product announcements, customer testimonials, seasonal promotions, and baking tips. Once you have pillars, brainstorming content ideas becomes more structured.

AI can assist with ideation by providing topic suggestions based on keywords, trending topics, and competitor analysis. However, initial pillar definition requires human input based on business understanding and marketing strategy.

To begin, list 3-5 core themes relevant to your business and audience. Under each pillar, brainstorm 5-10 specific content ideas. Use keyword research tools (even free ones) to identify relevant search terms and popular topics in your niche. AI tools can then be used to expand upon these initial ideas and generate variations.

Leveraging Basic Ai Tools For Content Creation

Several user-friendly AI tools are available for SMBs to start with Instagram content generation. These tools often offer free or low-cost plans, making them accessible for businesses with limited budgets. These tools simplify tasks like caption writing, hashtag generation, and basic image editing.

Caption Generation ● Tools like Copy.ai, Jasper (formerly Jarvis), and Rytr offer AI-powered caption generators. You input a few keywords or a brief description of your post, and the AI generates multiple caption options. While these may not be perfect out-of-the-box, they provide a strong starting point and save time on writing from scratch. Remember to personalize and refine AI-generated captions to match your brand voice.

Hashtag Generation ● Hashtags increase content discoverability. Tools like Ingramer’s Hashtag Generator and Flick.tech’s hashtag tools use AI to suggest relevant hashtags based on keywords or images. These tools often categorize hashtags by relevance and popularity, helping you choose a mix of broad and niche hashtags. Using a combination of AI suggestions and manual research for niche-specific hashtags is a good strategy.

Basic Image Editing ● Canva and Adobe Express offer AI-powered features for basic image editing and design. These include background removal, image enhancement, and smart resizing. These features simplify creating visually appealing Instagram posts even without advanced design skills. Explore the AI-powered templates and design suggestions within these platforms to accelerate content creation.

Creating A Simple Content Calendar

Consistency is paramount for Instagram growth. A content calendar Meaning ● A content calendar, in the context of SMB growth, automation, and implementation, represents a strategic plan outlining scheduled content publication across various channels. helps you plan and schedule posts in advance, ensuring a regular flow of content. Start with a simple monthly calendar. Outline your posting frequency (e.g., 3-5 times per week) and allocate content pillars to different days.

For example, Mondays could be for motivational quotes, Wednesdays for product features, and Fridays for behind-the-scenes content. Use a spreadsheet or a free calendar app like Google Calendar to create your content schedule.

Initially, focus on planning a week or two ahead. As you become more comfortable, extend your planning horizon to a month. A content calendar provides structure, reduces last-minute content scrambling, and ensures a balanced mix of content types aligned with your goals.

Understanding Basic Instagram Analytics

Instagram provides built-in analytics within the app for business accounts. These insights are crucial for understanding what content resonates with your audience and what’s not working. Pay attention to metrics like reach, impressions, engagement rate (likes, comments, saves, shares), and follower growth. Analyze which posts performed well and identify patterns.

For example, you might find that videos consistently get higher engagement than images, or that posts with user-generated content perform exceptionally well. Use these insights to refine your content strategy and optimize future posts.

Regularly review your Instagram analytics Meaning ● Instagram Analytics provides crucial data for Small and Medium-sized Businesses (SMBs), detailing audience demographics, content performance, and engagement metrics. (at least weekly). Identify your top-performing posts and analyze why they resonated with your audience. Experiment with different content formats and posting times, and track the impact on your analytics. Data-driven decisions are essential for sustainable Instagram growth.

Avoiding Common Pitfalls

Starting with AI content generation Meaning ● AI Content Generation, in the realm of Small and Medium-sized Businesses, denotes the use of artificial intelligence to automate the creation of marketing materials, website copy, and other business communications, designed to improve operational efficiency. can be exciting, but avoid common mistakes. Over-reliance on AI without human oversight can lead to generic or off-brand content. Always review and personalize AI-generated content. Ignoring your brand voice and aesthetic in favor of AI convenience will dilute your brand identity.

Lack of clear goals will make it difficult to measure success, even with AI assistance. Neglecting Instagram analytics means missing valuable feedback for optimization. Finally, expecting overnight results is unrealistic. Instagram growth Meaning ● Instagram Growth, for Small and Medium-sized Businesses, fundamentally refers to a strategic set of actions implemented to expand an SMB's presence and influence on the Instagram platform, directly aiming to increase brand awareness, drive website traffic, and generate sales. is a gradual process that requires consistent effort and adaptation.

Focus on using AI as a tool to enhance, not replace, your human creativity and strategic thinking. Maintain a balance between AI efficiency and authentic brand expression. Be patient and persistent, and track your progress to make informed adjustments along the way.

Essential First Steps Checklist

To get started with AI content generation for Instagram growth, follow these essential first steps:

1. Define SMART Instagram Goals ● Clearly outline what you want to achieve on Instagram.
2. Document Brand Voice and Aesthetic ● Create guidelines for consistent brand presentation.
3. Identify Content Pillars ● Determine core themes for your Instagram content.
4. Explore Basic AI Tools ● Experiment with free or low-cost AI caption and hashtag generators, and image editors.
5. Create a Simple Content Calendar ● Plan your posts in advance for consistency.
6. Monitor Instagram Analytics ● Track your performance and identify what works.
7. Personalize AI-Generated Content ● Always review and adapt AI outputs to your brand.

Comparing Basic Ai Tools For Instagram

Intermediate

Elevating Content Strategy With Ai

Once you have mastered the fundamentals, the next step is to elevate your Instagram content strategy using more sophisticated AI tools and techniques. This intermediate level focuses on enhancing content quality, increasing efficiency, and achieving a stronger return on investment (ROI) from your Instagram efforts. Moving beyond basic tools, we will explore strategies for content repurposing, visual content creation, and community engagement, all powered by AI.

Intermediate AI strategies focus on maximizing content impact and operational efficiency for Instagram growth.

Ai Powered Content Repurposing For Efficiency

Content repurposing is a powerful strategy to maximize the reach and lifespan of your content. Instead of creating everything from scratch for Instagram, repurpose existing content from your blog, website, or other social media platforms. AI tools can significantly streamline this process. For example, you can use AI to extract key quotes or insights from a blog post and turn them into Instagram carousels or quote graphics.

Video content can be broken down into shorter clips for Reels or Stories. Podcast episodes can be transcribed and turned into text-based Instagram posts or infographics.

Tools like Descript and Otter.ai can automatically transcribe audio and video content, making it easy to extract text for repurposing. Simplified.co and ContentStudio offer AI-powered repurposing features that can automatically resize and reformat content for different platforms, including Instagram. By repurposing content, you save time and effort while ensuring consistent messaging across all your online channels.

Creating Engaging Visual Content With Ai

Visual content is paramount on Instagram. While basic image editing is a good starting point, intermediate strategies involve leveraging AI to create more engaging and unique visuals. AI image generators like DALL-E 2, Midjourney, and Stable Diffusion can be used to create custom images and illustrations based on text prompts.

These tools open up possibilities for creating highly original and attention-grabbing visuals that stand out in the Instagram feed. Experiment with different prompts and styles to generate images that align with your brand aesthetic and content themes.

For video content, AI video editing tools like RunwayML and Veed.io offer features like automatic subtitles, background noise removal, and AI-powered video enhancement. These tools make it easier to create professional-looking videos even without advanced video editing skills. Consider using AI to generate animated text overlays, create engaging transitions, and optimize video length for different Instagram formats (Reels, Stories, in-feed videos).

Optimizing Hashtag Strategy With Ai

Beyond basic hashtag generators, intermediate hashtag strategy involves data-driven optimization. AI tools can analyze hashtag performance and provide insights into which hashtags are driving the most reach and engagement for your content. Tools like RiteTag and Tailwind (for Instagram) offer hashtag analytics and optimization features.

They can suggest optimal hashtag combinations based on real-time performance data and competitor analysis. This data-driven approach helps you refine your hashtag strategy over time and maximize the discoverability of your posts.

Experiment with different hashtag strategies, such as branded hashtags, community hashtags, and campaign-specific hashtags. Use AI tools to track the performance of each hashtag category and adjust your strategy accordingly. Consider using a mix of broad, medium, and niche hashtags to reach a wider audience while also targeting specific interest groups.

Ai Scheduling And Automation For Efficiency

Scheduling tools are essential for maintaining a consistent Instagram presence. Intermediate automation goes beyond basic scheduling to include AI-powered features that optimize posting times and content distribution. Tools like Buffer, Hootsuite, and Later offer AI-driven scheduling recommendations based on when your audience is most active. Some tools also offer features like automated best time to post suggestions and AI-powered content Meaning ● AI-Powered Content, in the realm of Small and Medium-sized Businesses (SMBs), signifies the strategic utilization of artificial intelligence technologies to automate content creation, optimize distribution, and personalize user experiences, boosting efficiency and market reach. queueing, which automatically schedules posts based on pre-defined criteria.

Explore the automation capabilities of your chosen scheduling tool. Set up automated posting schedules for different content types and posting times. Use AI-powered features to optimize your posting schedule for maximum reach and engagement. Automation frees up time for more strategic tasks like community engagement Meaning ● Building symbiotic SMB-community relationships for shared value, resilience, and sustainable growth. and content strategy refinement.

Community Engagement Strategies With Ai Assistance

Engagement is crucial for building a thriving Instagram community. While authentic human interaction is irreplaceable, AI can assist with certain aspects of community engagement. Sentiment analysis tools, often integrated into social media management platforms, can analyze comments and messages to identify the overall sentiment (positive, negative, neutral).

This can help you quickly identify and respond to negative feedback or address customer concerns. AI-powered chatbots can also be used for basic customer service inquiries on Instagram Direct Messages, freeing up human agents for more complex issues.

Use sentiment analysis to monitor the overall tone of comments and messages. Identify opportunities to engage with positive comments and address negative feedback promptly. Consider using AI chatbots for frequently asked questions, but ensure a seamless transition to human support when needed. Remember that authentic, personalized interaction is still the foundation of strong community engagement.

Analyzing Instagram Analytics For Data Driven Improvement

Intermediate analytics involves deeper analysis of Instagram insights to identify trends and patterns that inform content strategy. Beyond basic metrics, focus on understanding audience demographics, content performance Meaning ● Content Performance, in the context of SMB growth, automation, and implementation, represents the measurable success of created materials in achieving specific business objectives. across different formats (images, videos, carousels, Reels), and the effectiveness of different content themes. Use Instagram Insights and consider third-party analytics tools for more in-depth analysis.

Look for correlations between content types, posting times, and engagement rates. Identify your most successful content formats and themes and double down on what works.

Create regular reports summarizing your Instagram analytics. Track key metrics over time and identify trends. Use data to inform your content calendar and strategy. For example, if you notice that Reels consistently outperform other formats, prioritize creating more Reels.

If certain content themes consistently generate high engagement, focus on developing more content around those themes. Data-driven decisions are essential for continuous improvement on Instagram.

Case Study ● Smb Using Ai For Content Repurposing

Consider a small online bookstore that wants to grow its Instagram presence. They have a blog with book reviews and author interviews. Using AI, they repurpose blog content into engaging Instagram content. First, they use an AI summarization tool to extract key takeaways from each blog post.

Then, they use an AI quote generator to create visually appealing quote graphics featuring excerpts from book reviews. They also use an AI transcription service to transcribe author interviews and create short video clips with subtitles for Instagram Reels. By repurposing existing blog content, they consistently create fresh Instagram content without starting from scratch each time, saving time and resources while driving traffic back to their website and blog.

This example demonstrates how content repurposing, facilitated by AI tools, can be a highly efficient strategy for SMBs to maintain a consistent and engaging Instagram presence.

Steps To Optimize Content Repurposing Using Ai

To effectively optimize content repurposing Meaning ● Content Repurposing, within the SMB environment, denotes the strategic adaptation of existing content assets for diverse platforms and purposes, optimizing resource allocation and amplifying reach. with AI, follow these steps:

1. Identify Repurposable Content ● Audit existing content assets (blog posts, videos, podcasts, webinars).
2. Extract Key Information with AI ● Use AI summarization tools to identify core messages and key points.
3. Transform Content Formats ● Utilize AI quote generators, transcription services, and repurposing tools to adapt content for Instagram formats (carousels, Reels, Stories, graphics).
4. Maintain Brand Consistency ● Ensure repurposed content aligns with your brand voice and visual aesthetic.
5. Schedule and Promote ● Plan and schedule repurposed content in your content calendar.
6. Track Performance ● Monitor analytics to assess the effectiveness of repurposed content and refine your strategy.

Comparing Intermediate Ai Content Generation Tools

Advanced

Pushing Boundaries With Ai For Competitive Advantage

For SMBs ready to truly push the boundaries and gain a significant competitive advantage on Instagram, advanced AI strategies are essential. This section explores cutting-edge techniques, focusing on personalization, predictive analytics, and automation to achieve long-term strategic growth. We will delve into AI-driven influencer marketing, automated advertising campaigns, and competitor analysis, all designed to maximize impact and ROI for businesses seeking to lead in their respective markets.

Advanced AI strategies unlock personalized experiences and predictive insights for sustained Instagram dominance.

Ai For Personalized Content Creation

Personalization is the future of marketing. Advanced AI enables SMBs to move beyond generic content and create personalized experiences for individual users or audience segments on Instagram. Dynamic content generation tools can tailor content based on user data, such as demographics, interests, and past interactions.

For example, an e-commerce store can use AI to display product recommendations in Instagram ads based on a user’s browsing history. Content can also be dynamically adjusted based on the time of day, location, or even weather conditions.

Tools like Persado and Phrasee use AI to optimize ad copy and content messaging for different audience segments, improving click-through rates and conversions. Consider using AI-powered recommendation engines to personalize product suggestions in Instagram Shopping posts and Stories. Experiment with dynamic creative optimization (DCO) for Instagram ads, which automatically adjusts ad elements (images, headlines, calls to action) based on user data to maximize performance. Personalization enhances relevance and engagement, leading to stronger customer relationships and improved business outcomes.

Predictive Analytics For Content Performance Forecasting

Advanced analytics goes beyond descriptive reporting to predictive forecasting. AI-powered predictive analytics Meaning ● Strategic foresight through data for SMB success. tools can analyze historical Instagram data to forecast future content performance. This allows SMBs to proactively optimize their content strategy and allocate resources to content with the highest potential impact.

Predictive models can forecast engagement rates, reach, and even conversion rates for different content types and themes. This foresight enables data-driven content planning and resource allocation.

Explore social media analytics Meaning ● Strategic use of social data to understand markets, predict trends, and enhance SMB business outcomes. platforms that offer predictive forecasting features. Use predictive insights to prioritize content themes and formats with the highest projected performance. Optimize your content calendar based on predicted engagement trends.

For example, if predictive analytics suggests that video content will perform particularly well in the coming weeks, allocate more resources to video production. Predictive analytics minimizes guesswork and maximizes the ROI of your content efforts.

Ai Driven Influencer Marketing Strategies

Influencer marketing is a powerful strategy on Instagram, but identifying the right influencers and measuring campaign ROI can be challenging. Advanced AI tools can streamline influencer discovery, vetting, and performance analysis. AI-powered influencer platforms can analyze influencer audience demographics, engagement rates, and authenticity metrics to identify the best influencers for your brand and target audience. AI can also track campaign performance in real-time, measuring reach, engagement, and conversions driven by influencer collaborations.

Platforms like AspireIQ and Klear use AI to match brands with relevant influencers and manage influencer campaigns. Use AI-powered tools to identify influencers with authentic engagement and audience alignment with your brand values. Track campaign performance with AI analytics dashboards to measure ROI and optimize future influencer collaborations. AI-driven influencer marketing enhances efficiency and ensures data-driven decision-making in this crucial area.

Automated Instagram Advertising Campaigns With Ai Optimization

Instagram advertising offers significant growth potential, and advanced AI can automate and optimize ad campaigns for maximum ROI. AI-powered ad platforms can automate campaign setup, targeting, bidding, and optimization. Machine learning algorithms continuously analyze campaign performance data and automatically adjust targeting parameters, bids, and ad creatives to improve results. AI can also identify high-performing audience segments and optimize ad spend allocation accordingly.

Explore AI-powered advertising platforms like Revealbot and Smartly.io for Instagram ad automation. Utilize AI-driven campaign optimization features to improve ad performance and reduce manual management. A/B test different ad creatives and targeting strategies with AI assistance to identify winning combinations. Automated ad campaigns free up time and resources while maximizing ad spend effectiveness.

Ai For Competitor Analysis On Instagram

Understanding your competitive landscape is crucial for strategic decision-making. Advanced AI tools can automate competitor analysis on Instagram, providing insights into competitor content strategies, engagement patterns, and audience demographics. AI-powered competitor analysis platforms can track competitor post frequency, content types, hashtag usage, and engagement rates. This data can inform your own content strategy and identify opportunities to differentiate your brand.

Tools like Phlanx and Sociality.io offer competitor analysis features for Instagram. Use AI competitor analysis to identify successful content strategies in your industry. Analyze competitor hashtag usage to discover relevant hashtags for your own content.

Benchmark your performance against competitors to identify areas for improvement. Competitive intelligence gained through AI empowers you to stay ahead of the curve and refine your Instagram strategy proactively.

Emerging Ai Trends In Social Media Content Generation

The field of AI in social media content generation is rapidly evolving. Several emerging trends are poised to reshape how SMBs approach Instagram growth. Generative AI video is becoming increasingly sophisticated, enabling the creation of high-quality video content with minimal effort. Interactive AI content, such as AI-powered quizzes and polls, is enhancing user engagement and providing valuable data insights.

AI-driven personalized content Meaning ● Tailoring content to individual customer needs, enhancing relevance and engagement for SMB growth. experiences are becoming more prevalent, tailoring content to individual user preferences in real-time. Staying abreast of these trends is crucial for maintaining a competitive edge.

Monitor industry publications and AI research to stay informed about emerging AI trends in social media. Experiment with new AI tools and technologies as they become available. Adapt your Instagram strategy to leverage the latest AI advancements for continuous innovation and growth.

Building A Scalable Ai Powered Instagram Content Strategy

For sustainable long-term growth, SMBs need to build a scalable AI-powered Instagram content strategy. This involves integrating AI tools and workflows into your content creation process in a way that can be scaled as your business grows. Start by automating repetitive tasks with AI, such as caption generation and hashtag research. Gradually incorporate more advanced AI strategies, such as personalized content and predictive analytics.

Build a team with the skills to manage and optimize AI-powered content workflows. Regularly evaluate and adapt your AI strategy to ensure it remains effective and aligned with your business goals.

Document your AI-powered content workflows and processes. Train your team on using AI tools and strategies effectively. Invest in scalable AI platforms and technologies. Continuously monitor performance and refine your strategy to ensure long-term scalability and ROI.

Ethical Considerations And Responsible Ai Use

As AI becomes more integral to content creation, ethical considerations and responsible AI Meaning ● Responsible AI for SMBs means ethically building and using AI to foster trust, drive growth, and ensure long-term sustainability. use are paramount. Transparency is key ● be upfront with your audience about using AI in content generation where appropriate. Avoid using AI to create misleading or deceptive content. Ensure AI-generated content aligns with your brand values and ethical standards.

Prioritize human oversight and judgment in AI-powered workflows. Address potential biases in AI algorithms and strive for fairness and inclusivity in your content.

Develop ethical guidelines for AI use in your content creation processes. Educate your team on responsible AI practices. Regularly review and audit your AI systems to ensure ethical compliance. Building trust with your audience requires transparency and responsible AI implementation.

Case Study ● Smb Using Ai For Personalized Instagram Advertising

A growing online fashion boutique uses AI to personalize its Instagram advertising campaigns. They leverage an AI-powered advertising platform that integrates with their customer data platform (CDP). The AI platform analyzes customer purchase history, browsing behavior, and demographics to create highly targeted audience segments. For each segment, the AI platform dynamically generates personalized ad creatives featuring products most relevant to that segment.

For example, users who have previously purchased dresses are shown ads featuring new dress arrivals, while users interested in sportswear see ads for new activewear collections. This personalized approach significantly increases ad click-through rates and conversion rates, resulting in a substantial ROI improvement compared to generic advertising campaigns.

This case study illustrates the power of AI-driven personalization in Instagram advertising to enhance ad effectiveness and drive business results.

Detailing Innovative And Impactful Ai Tools

The advanced landscape features tools pushing innovation for Instagram growth:

1. Persado ● AI for marketing language optimization, personalizing ad copy and content messaging.
2. Phrasee ● AI-powered brand language optimization, enhancing email subject lines and ad copy for improved engagement.
3. Revealbot ● AI automation for social media advertising, optimizing campaigns and bidding strategies.
4. Smartly.io ● AI-driven advertising automation platform, focusing on creative and performance optimization across social platforms.
5. AspireIQ ● AI-powered influencer marketing platform, streamlining influencer discovery, campaign management, and performance tracking.
6. Klear ● AI influencer analytics and discovery platform, providing in-depth influencer data and campaign insights.
7. Phlanx ● Social media engagement calculator and competitor analysis tool, measuring engagement rates and benchmarking against competitors.
8. Sociality.io ● Social media management platform with competitor analysis and reporting features, tracking competitor performance and industry trends.

References

• Kaplan, Andreas M., and Michael Haenlein. “Users of the world, unite! The challenges and opportunities of Social Media.” Business horizons 53.1 (2010) ● 59-68.
• Dwivedi, Yogesh K., et al. “Artificial intelligence (AI) ● Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy.” International Journal of Information Management 57 (2021) ● 102102.
• Huang, Ming-Hui, and Roland T. Rust. “Artificial intelligence in service.” Journal of Service Research 21.2 (2018) ● 155-172.