Meaning ● Zoho CRM Zia represents the AI-powered sales assistant embedded within Zoho CRM, designed to aid Small and Medium-sized Businesses (SMBs) in boosting sales performance through automation and enhanced data insights. A core functionality involves predictive analytics, assisting SMBs in forecasting sales trends and identifying potential opportunities to scale revenue. Understanding Zia’s functionalities allows SMBs to better streamline operational workflows.
