Meaning ● Website Engagement, for small and medium-sized businesses, represents the depth and frequency of interaction visitors have with a company’s online presence, particularly its website, with strategic growth tied to this business interaction. It measures how SMBs use their website to stimulate meaningful customer connections through strategic content, user experience, and interactive features, a vital business aspect. In the context of automation, Website Engagement involves deploying tools and strategies that proactively encourage visitor interaction, such as personalized content delivery or automated chatbot assistance, adding value by improving lead capture and reducing manual intervention. When implementing such strategies, SMBs should be mindful that all interaction contributes towards business value, as it is about attracting the right audience.
