Meaning ● Visual Workflow Automation ROI, in the context of SMBs, represents the quantifiable financial return realized from implementing visual platforms to automate and streamline business processes. ● Achieving a positive ROI hinges on efficient workflow design and effective employee training, specifically within the operational limitations of smaller businesses. The focus remains on cost reduction through minimized manual effort and enhanced operational speed. Moreover, this metric helps SMBs evaluate the profitability and sustainability of their automation investments, confirming that the initial setup and ongoing maintenance expenses lead to significant long-term savings and revenue generation. ● Properly implemented, visual workflow automation should directly impact key performance indicators (KPIs) such as project completion rates, customer satisfaction scores, and overall revenue growth. ROI measurement is critical to justify further automation initiatives and scale successful workflows across various business units. Successful implementation usually includes tracking of tangible gains in efficiency alongside the time dedicated for creating the said workflows and potential training needed. ROI is a compass for future SMB automation deployment strategies.