Meaning ● Visual Search Optimization (VSO) for SMBs involves refining online visual content to rank higher in visual search results, driving increased organic traffic and conversions. VSO directly impacts SMB growth by enhancing product discoverability and brand visibility across platforms like Google Images and Pinterest. ● Successfully implemented VSO automates customer acquisition by presenting compelling visuals to users actively searching for products or solutions similar to those offered by the SMB. The implementation of a VSO strategy, while technically detailed, aims toward the simple goal of making images and videos easily found by potential customers, mirroring search engine optimization (SEO) tactics, but for visual media.
