Meaning ● Value-Centric Measurement, crucial for SMB growth, assesses initiatives based on their tangible impact on business objectives such as revenue increase, cost reduction, or customer satisfaction. For SMBs embracing automation, this means rigorously evaluating whether new technologies directly contribute to these key performance indicators. Implementation within this framework necessitates carefully selecting metrics that align with strategic business goals, providing a clear understanding of the return on investment (ROI). Considering the resource constraints common in SMBs, adopting value-centric measurement ensures that investments in automation and other growth initiatives yield meaningful and measurable results. Businesses leverage data analytics to pinpoint what drives true business worth. Identifying those pivotal actions allows for strategic allocation of assets and focused enhancements to operations. Ultimately, value-centric measurement provides SMBs with a strategic compass, guiding them towards investments and actions that deliver the greatest value. Through disciplined data collection and analysis, SMBs gain valuable insights into the factors most critical for business success.