Meaning ● Value-Based Segmentation, within the scope of SMB operations, represents a focused strategy of dividing a business’s customer base according to the perceived economic worth each segment contributes, directly informing resource allocation and process automation.
Scope ● This methodology, when properly implemented, allows SMBs to prioritize high-value customer groups for enhanced service and targeted marketing campaigns, driving greater efficiency. Furthermore, by automating responses based on segmented value, SMBs can optimize sales efforts. Properly segmenting and understanding customer value promotes better product or service deployment across diverse customer profiles, supporting smarter scaling, implementation, and overall organizational expansion.
