Meaning ● User Journey Optimization, within the scope of Small and Medium-sized Businesses, directly correlates with increasing conversion rates and bolstering customer lifetime value through analytical enhancements and improvements to each engagement point in a customer’s interaction with the business. ● Applying user behavior data to streamline marketing automation workflows is central to UJO for SMBs, ensuring resources are strategically allocated. ● Consider it as an integral function for SMB success, requiring vigilant monitoring and refinement to guarantee consistent customer experience across digital and physical touch-points.
