Meaning ● Ubiquitous Customer Engagement, within the SMB sphere, denotes a business strategy focusing on consistently interacting with customers across all available channels and touchpoints. This includes proactive communication, personalized service, and data-driven insights, tailored to SMB needs and budgets. Driving SMB growth through automation, it streamlines interactions, reducing operational costs while improving customer satisfaction. Effective implementation leverages CRM systems and marketing automation tools to create a seamless experience. ● For SMBs, it’s less about vast resources, and more about being strategically present where and when customers need them. Focusing on automating simple tasks like scheduling appointments helps to allocate staff more to critical support roles.
