Meaning ● Triggered campaigns represent automated marketing actions initiated by specific user behaviors or predefined events, crucial for SMB growth by delivering timely, relevant messages, boosting engagement and conversion rates. A successful triggered campaign hinges on accurate data collection and segmentation, empowering SMBs to personalize customer interactions at scale. Essentially, this is marketing automation, but for SMBs, it becomes critical in managing limited resources effectively, maximizing customer lifetime value through prompt response to sales inquiries or product interest.
