Meaning ● A TikTok Content Calendar, in the context of SMB growth strategies, represents a scheduled plan for publishing video content on the TikTok platform. This assists SMBs in strategically automating their social media presence. ● Implementation typically involves defining target audiences, aligning content themes with brand messaging, and scheduling posts for optimal engagement, directly influencing brand visibility. ● Successful deployment aids small and medium businesses in efficient social media management, providing data-driven insights for targeted campaigns that promote SMB growth and brand awareness. Furthermore, automation in this context means leveraging scheduling tools to streamline content delivery, increasing consistency and efficiency, which is crucial for resource-constrained SMBs.