Meaning ● Technology ROI Measurement quantifies the benefits an SMB realizes from technology investments, a critical evaluation in the context of limited resources typical of small and medium-sized businesses. Assessing the financial return, the business impact is considered alongside operational efficiencies gained through automation and successful implementation.
Scope ● Within SMB growth strategies, the scope encompasses evaluating technology’s contribution to revenue increase, cost reduction, and market share expansion. A key consideration is measuring the efficacy of technology adoption in streamlining processes and enhancing productivity through automation, directly affecting profitability. For implementation projects, the measurement horizon extends from pre-implementation forecasts to post-implementation assessments, ensuring alignment with business objectives and identifying areas for optimization. In short, it serves as a performance indicator, supporting decision-making about future tech spending and maximizing return on investment for SMBs looking to scale operations.
