Meaning ● Sustainable Innovation Strategies, within the context of SMBs, are defined as approaches that concurrently drive revenue generation and long-term operational efficiencies while minimizing environmental impact and promoting ethical business practices. It centers on integrating environmental, social, and governance (ESG) considerations directly into the core business model, fostering continuous improvement in resource utilization, and developing solutions that meet customer needs without compromising future sustainability. Key to SMB growth is the implementation of automated systems and optimized workflows to reduce waste, lower carbon footprint, and enhance productivity, thereby creating a competitive advantage. ● These strategies emphasize that innovation in SMBs is not just about creating new products or services but about revolutionizing the way business is conducted, ensuring resilience, and creating shared value for all stakeholders. To realize these benefits, SMBs commonly evaluate their production processes, supply chain, and energy consumption habits, and search for viable opportunities to deploy new automation and optimization strategies to meet sustainability targets.
