Meaning ● Supply Chain Provenance, in the context of SMB growth, centers on establishing a verified, traceable history of a product or service’s journey, from origin to the end consumer. This is specifically important for small and medium-sized businesses striving to automate operations and scale effectively. Essentially, it’s about building trust through verifiable records, impacting brand reputation. ● Knowing where your materials come from helps an SMB mitigate risk and showcase responsible sourcing, becoming a differentiating competitive advantage.
