Meaning ● Strategic Technology, in the SMB arena, refers to the carefully selected technologies, like cloud computing platforms or advanced data analytics solutions, a company deploys to achieve specific business goals. ● For SMBs aiming for growth, automation is key, and Strategic Technology is about implementing those tools that efficiently streamline operations and increase productivity; this might involve Customer Relationship Management (CRM) systems or automation platforms for marketing and sales. ● Ultimately, implementation requires that the technology align directly with the company’s long-term vision, enhancing competitive advantage, and fostering scalable development such as ERP, SaaS and dedicated software that improve communication across teams, inventory management, cost efficiency and productivity and overall decision making. Strategic Tech adoption helps SMB’s in cost savings in terms of labor reduction by streamlining operations, and more accurate business insights for better growth via data analysis leading to customer loyalty with personalised customer service.
