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Strategic Segmentation

Meaning ● Strategic Segmentation, in the realm of SMB growth strategies, involves dividing a broad target market into distinct subsets of consumers or businesses possessing common needs and priorities, then designing and implementing strategies to target them. Automating segmentation within SMBs requires leveraging data analytics and CRM tools to refine these divisions continually. ● This is critical for SMBs seeking efficient resource allocation and focused marketing efforts. ● Implementation success hinges on accurate data collection and agile adjustments.