Meaning ● Within the SMB arena, a Strategic ROI Framework embodies a structured approach used to evaluate the prospective returns from business investments, with emphasis on growth initiatives, automation endeavors, and implementation projects. Its primary objective lies in quantifying anticipated gains, allowing SMBs to make informed decisions regarding resource allocation and project prioritization. ● Specifically tailored for the SMB landscape, this framework often considers factors such as limited capital, streamlined operations, and agility in adapting to market changes, therefore providing insights to justify decisions.