Meaning ● Strategic Qualitative Analysis, in the realm of Small and Medium-sized Businesses, represents a detailed, non-numerical examination of data designed to identify patterns, themes, and insights directly affecting business growth strategies. It assesses crucial but intangible factors, such as customer sentiment, employee morale, and brand perception, offering a deeper understanding than quantitative metrics alone can provide for SMBs.
Scope ● Its scope in SMB growth involves the study of market positioning and understanding the ‘why’ behind numerical business results, going beyond mere reporting. Automation, through tools analyzing text or customer feedback, is streamlined through focus on relevant insights. Implementation decisions for business process re-engineering, marketing campaign customization, or human resource management refinement leverage these qualitative findings to ensure alignment with business goals and market needs. By utilizing Strategic Qualitative Analysis, SMBs improve decision making processes.
