Meaning ● A Strategic Niche, for Small and Medium-sized Businesses, represents a carefully identified segment of the market where the SMB can effectively compete and achieve sustainable advantages, particularly through focused growth strategies. ● This often involves pinpointing underserved customer needs or exploiting specific competencies within the contexts of SMB automation or tailored implementation processes. ● The selection and effective navigation of a strategic niche enables SMBs to allocate resources judiciously, increasing ROI.
