Meaning ● Strategic Market Segmentation for SMBs involves dividing a broad consumer or business market into sub-groups of potential customers based on shared characteristics. It enables tailored marketing strategies, optimizing resource allocation for increased effectiveness and ROI within budget constraints. By understanding distinct customer needs, SMBs can focus automation efforts to personalize interactions, enhancing customer satisfaction and driving growth. Ultimately, strategic segmentation drives focused implementation of automation tools for specific customer segments.
