Meaning ● Strategic Localization for Small and Medium-sized Businesses (SMBs) represents the adaptation of business strategy and tactics to specific local markets, leveraging automation tools to streamline implementation and accelerate growth. This involves tailoring products, marketing messages, and operational processes to resonate with the unique cultural, linguistic, and regulatory nuances of each target market. It’s a disciplined approach to globalization, prioritizing efficiency and scalability. ● SMBs use it to achieve international expansion while mitigating risks associated with unfamiliar territories.
