Meaning ● Strategic KPIs are pivotal performance indicators meticulously selected to align with and measure progress toward an SMB’s overarching strategic objectives, especially concerning growth, automation, and efficient implementation of new systems. ● For small and medium-sized businesses, these metrics are crucial for making informed decisions, optimizing resource allocation, and tracking the tangible impact of initiatives designed to scale the business and streamline operations. Furthermore, the selection of Strategic KPIs must consider industry-specific benchmarks and the competitive landscape facing the SMB. Ultimately, focusing on Strategic KPIs helps SMBs to remain agile and competitive in a constantly changing market. Selecting strategic KPIs is an exercise of high value and necessity for any successful growing SMB, to ensure a controlled and structured growth path. A few typical Strategic KPIs will involve customer acquisition cost and customer lifetime value and marketing ROI.
