Meaning ● Strategic Drift, within the SMB landscape, particularly concerning growth initiatives, automation integration, and strategic implementation, signifies a gradual misalignment between a company’s strategic direction and the dynamic business environment. This typically manifests as a slow erosion of competitive advantage resulting from delayed adaptation to market shifts, technological advancements, or evolving customer needs. ● Specifically for SMBs, this often stems from an over-reliance on established business models, inadequate market research, or a resistance to embracing new technologies, which hampers their capacity to effectively automate processes and implement scalable solutions. ● It results in diminished profitability and market share for the SMB.
