Meaning ● Strategic Dissonance, within the context of SMBs, reflects a critical divergence between an organization’s intended strategic direction and the realities encountered during growth, automation initiatives, or implementation of new systems. ● It manifests when assumptions underlying strategic decisions are challenged by market feedback, technological limitations, or internal capabilities, potentially leading to misalignment and hindering successful execution. In essence, it serves as a signal prompting reevaluation of strategic assumptions.
