Meaning ● Strategic Data Convergence, within the SMB sphere, denotes the streamlined process of unifying disparate data silos into a cohesive, accessible, and actionable resource. ● This consolidation aims to facilitate informed decision-making, improved operational efficiencies, and accelerated growth, particularly as SMBs increasingly adopt automation. Data governance is central to its practical implementation. ● In essence, it involves combining data from various sources – marketing, sales, operations, finance – into a unified platform to obtain a holistic view of the business and unlock data-driven opportunities.
