Meaning ● Strategic Customer Segmentation, within the framework of SMB growth strategies, denotes the practice of partitioning a business’s customer base into distinct groups based on shared characteristics, needs, or behaviors. The primary goal centers on enabling SMBs to tailor their marketing, sales, and service efforts to these specific segments, improving resource allocation and boosting overall operational efficiency. Properly deployed, it facilitates the automation of targeted campaigns and enhances customer lifetime value through more relevant engagement.
