Meaning ● Strategic Customer Relationships, within the framework of SMB growth strategies, automation efforts, and implementation plans, denotes a deliberate and ongoing process of identifying, developing, and sustaining mutually beneficial connections with specific customers deemed most valuable to the business. The primary objective centers around maximizing customer lifetime value and fostering loyalty, rather than merely transactional interactions. ● For SMBs, this often translates to leveraging technology, particularly CRM systems, to personalize customer experiences and streamline communication processes.
