Meaning ● Strategic Brand Growth, within the SMB context, signifies a deliberate and systematic approach to expand brand awareness, recognition, and equity, ultimately driving increased market share and revenue. ● Focusing on automation and efficient implementation is critical for SMBs because resources are limited, thus optimizing marketing and sales processes are highly relevant. ● Implementation involves tactical execution using digital tools such as CRM systems to nurture client relationships by scaling through marketing automation and creating targeted brand communication.
