Meaning ● Strategic Automation in the SMB landscape is a structured approach to deploying automation technologies to achieve specific business goals, with a focus on scalable growth.
Scope ● It involves careful assessment of business processes within the organization, identifying areas suitable for automation, and selecting the right automation tools such as Robotic Process Automation (RPA), Artificial Intelligence (AI) driven solutions, and other digital technologies. Strategic Automation is vital to SMBs because it allows these organizations to optimize resource allocation, drive operational efficiencies and reduce manual errors. ● Moreover, through enabling scalable business processes, it is a crucial driver for growth because SMBs can serve a larger customer base and handle more volume efficiently. It differs from ad-hoc automation by demanding a centralized and aligned strategy from the organization and leadership, where the selection and implementation of new technologies directly support the overarching goals. Strategic Automation also integrates with overall digital transformation initiatives and requires consideration of factors like change management, employee training, and cybersecurity, thus setting the business up for sustainable success with technology while increasing profitability and reducing costs.
