Meaning ● Strategic Authenticity in the SMB context signifies a business’s commitment to aligning its strategies and actions with its core values and brand identity, especially during periods of growth, automation, and implementation. It necessitates transparency in operational changes driven by automation to maintain stakeholder confidence. A key aspect involves ensuring that automated customer interactions still reflect the company’s authentic voice, thus preserving customer trust. ● Successful strategic authenticity avoids perceptions of inauthenticity that can harm brand reputation.
