Meaning ● Strategic Advantage, in the realm of SMB growth, automation, and implementation, represents a business’s unique capacity to consistently outperform competitors by leveraging distinct resources, competencies, or strategies; for a small business, this often means identifying niche markets or operational efficiencies achievable through targeted automation. An SMB might achieve advantage through superior customer service enabled by a CRM implementation, or through reduced operational costs due to robotic process automation. The core aim is to attain a defensible position that generates higher profitability or market share than the average within the industry. ● Successfully implemented strategic advantages will be specific, measurable, achievable, relevant, and time-bound. ● Gaining strategic advantages often entails some level of risk assessment, cost-benefit analysis, and trade-off evaluations.
