Meaning ● Standardization, in the context of SMB growth, involves implementing uniform processes and technologies to achieve operational efficiency and cost reduction, central to scaled automation. Often, this approach supports consistent service delivery across all business functions. However, personalization centers on tailoring products, services, and customer interactions to meet individual needs, which aims to improve customer satisfaction and loyalty. ● Weighing these two approaches is critical for SMBs, who may lack resources to fully pursue both. Automation can be enhanced by standard workflows, streamlining operations by reducing bespoke configurations, allowing efficient business growth in the long term, even with initially increased costs.
