Meaning ● Stakeholder Value Co-Creation in the context of Small and Medium-sized Businesses (SMBs) centers on collaborative partnerships that drive mutual benefit and growth. ● Specifically, it refers to actively involving various stakeholders—customers, employees, suppliers, and even competitors—in the processes of business development, automation adoption, and implementation strategies. These relationships are designed to deliver a solution that exceeds expectations. ● For SMBs seeking scale, stakeholder involvement can de-risk technology adoption through pilot projects that identify unique integration possibilities. This fosters a shared ownership, which is more profitable in the long run for businesses. ● Through direct engagement, SMBs gain key insights to align technology investments with market needs. This iterative and cooperative methodology aims to establish business ecosystems that ensure competitiveness. ● Stakeholder co-creation allows an SMB to use resource efficiency through external expertise, reducing development timelines and increasing adoption rates of key automations. It is vital for SMB’s automation, by incorporating various expertise and viewpoints leading to more practical and effective solutions.
