Meaning ● Within the sphere of Small and Medium-sized Businesses (SMBs), a Stakeholder-Centric SMB Model is an operational approach prioritizing the needs and interests of all stakeholders—including employees, customers, suppliers, and the community—in strategic decision-making. Such a model impacts SMB growth by fostering enhanced loyalty, brand reputation, and long-term sustainability. It inherently guides automation implementation, ensuring technology serves broader stakeholder objectives beyond mere efficiency gains; this frequently means considering employee skill development amid process automation, customer data privacy with marketing automation tools, and supplier relationships amidst supply chain optimization. Consequentially, its actual application within the SMB sector demands adaptive business strategies where stakeholder feedback shapes the execution of automation initiatives. Through adoption of technology, Stakeholder-Centric approach supports alignment with stakeholder demands, potentially uncovering innovative operational efficiencies, streamlining strategic objectives, and propelling competitive advantage in an industry constantly evolving through digital advancements. Further, a business adopting this strategy can enhance its financial performance.
