Meaning ● Social Return Measurement (SRM) in the SMB landscape is a crucial process to evaluate the wider business impact of automation and growth strategies, beyond traditional financial metrics. A key component for SMBs looking to implement socially responsible strategies, it provides a quantifiable assessment of social and environmental benefits generated. ● For smaller businesses, SRM helps to determine the true value derived from activities like community engagement or sustainable practices. Furthermore, within automation initiatives, SRM can gauge the impact on workforce development and societal betterment. Implementing SRM offers SMBs data-driven insights, allowing them to strategically align automation projects with social and environmental goals.
