Meaning ● A Social Media Strategy defines how a small to medium-sized business (SMB) utilizes social media channels to achieve specific business goals, predominantly focusing on growth, streamlined automation processes, and efficient campaign implementation. The crux lies in carefully selecting platforms and content tailored to resonate with the target audience, improving brand visibility and boosting revenue. ● Furthermore, it encompasses the frameworks for automating routine posting activities, ensuring a consistent brand presence, while simultaneously allowing the marketing team to invest time in other important tasks.
