Meaning ● Social Commerce Optimization for Small and Medium-sized Businesses (SMBs) refers to the strategic process of improving the effectiveness of sales and customer engagement activities conducted via social media platforms. ● Considering SMB growth, this involves using data-driven insights to refine content, target specific audiences, and automate interactions, thereby maximizing conversions and revenue generation directly from social channels. The goal is to leverage social media to shorten the sales cycle and enhance the customer experience without expanding the operational workload for the SMB.
