Meaning ● In the SMB landscape, Technology Measurement Strategy defines how a business assesses the impact of its technology investments on strategic goals, especially regarding growth initiatives, automation deployment, and overall operational implementation. Accurately measuring technology performance can significantly boost productivity and profitability within resource-constrained SMBs. Technology ROI drives this evaluation, encompassing both financial metrics and non-financial indicators that reflect operational effectiveness and competitive advantages achieved through technology applications. It aims to align IT investments with overall business targets.
