Meaning ● SMB Technology Investment Effectiveness quantifies the degree to which technology investments yield measurable improvements in an SMB’s performance, specifically focusing on growth metrics, automation capabilities, and efficient implementation processes. For small to medium enterprises, it reflects the correlation between technology expenditures and resultant gains, such as increased revenue, reduced operational costs, or enhanced market position. ● Assessing this effectiveness requires a robust framework that accounts for both tangible and intangible benefits realized after technology implementation; considering factors such as employee productivity gains and better customer relationship management (CRM) system use is important.
