Meaning ● SMB Longitudinal Data, in the context of small and medium-sized businesses, refers to data collected on the same business entities over a sustained period. Tracking key performance indicators, such as revenue, customer acquisition costs, and employee turnover, enables SMBs to understand trends, evaluate the impact of implemented changes, and anticipate future business needs. Analyzing this data supports more informed decisions in growth strategy, automation implementation, and overall business improvements. ● Through longitudinal analysis, SMBs can effectively monitor the long-term effects of automation initiatives. ● Analyzing this data over time provides valuable insights not available through one-time assessments. Examining factors, such as customer retention rate after implementing a new CRM system, helps refine business strategies.
