Meaning ● Within the SMB landscape, innovation culture signifies a business ecosystem where continuous improvement and inventive problem-solving are central to growth. For small to medium-sized businesses, this translates to a deliberate approach that encourages employees to identify, test, and implement novel solutions, often leveraging automation to enhance efficiency and streamline processes. It also emphasizes rapid adaptation and implementation of novel ideas to sustain competitive advantage. Further, it is a practical, business-minded methodology which promotes a risk-calculated approach to experimentations of new products and services, geared towards achieving sustainable scalability.
