Meaning ● SMB Green Innovation refers to the adoption and implementation of environmentally sustainable practices and technologies within small and medium-sized businesses, specifically aimed at fostering business growth, improving operational efficiency through automation, and streamlining implementation processes. This involves integrating eco-friendly solutions into various business functions, such as supply chain management, product development, and energy consumption, to reduce environmental impact and enhance business performance. Ultimately, it centers on leveraging innovation to achieve both ecological and economic benefits, creating a competitive advantage for SMBs. Green initiatives also help SMBs in achieving sustainable competitive advantage through enhanced brand reputation and customer loyalty, thereby creating lasting positive impact.
