Meaning ● SMB Customer Lifetime Value (CLTV) represents the predicted total revenue a small or medium-sized business can reasonably expect from a single customer account throughout the duration of their relationship. It’s a crucial metric that informs strategic decisions regarding customer acquisition costs, marketing spend, and retention efforts specifically tailored for resource-constrained SMB environments. Assessing CLTV helps SMBs prioritize high-value customers and allocate resources effectively, boosting growth.
