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SMB Customer Automation

Meaning ● SMB Customer Automation is the strategic application of technology by Small and Medium-sized Businesses to streamline and optimize interactions with customers across the entire lifecycle. Achieving substantial gains in efficiency and scalability is now more accessible than ever before. This commonly entails automating tasks such as marketing campaigns, lead nurturing, sales processes, and customer service interactions, typically integrating CRM (Customer Relationship Management) systems, marketing automation platforms, and other digital tools.