Meaning ● SMB Automation ROI Metrics represent the quantifiable financial returns an SMB anticipates or realizes from implementing automation technologies. This set of measurements informs strategic decisions regarding technology investments, operational efficiency, and scalability, and allows SMBs to see measurable results from integrating software or equipment to automate processes. Such metrics often include reduced operational costs, increased revenue, improved employee productivity, and faster time-to-market, especially since resource constraints can significantly restrict growth in a small to medium-sized business. Carefully monitoring these benchmarks allows business leadership to optimize automation strategies for maximum financial impact. ● These also provide a framework to assess which automation efforts offer the most significant benefit, while also aligning project selection to business strategies and operational tactics. Measuring key data helps identify successes or failures of automation projects by using benchmark standards such as the cost of onboarding, learning curves for employees to adopt, and overall integration into business systems. ● Moreover, such metrics also demonstrate an improvement in workforce satisfaction by assigning people to high-impact, revenue generating tasks, while repetitive and error-prone tasks are delegated to technology.