Meaning ● SMB Analytics, in the context of small and medium-sized businesses, refers to the processes and technologies enabling data-driven decision-making to boost growth, optimize automation efforts, and streamline implementation strategies. Crucially, it involves collecting, processing, and analyzing data from various business functions such as sales, marketing, operations, and finance. ● It empowers SMBs to identify trends, understand customer behavior, improve operational efficiency, and assess the effectiveness of different business initiatives. Furthermore, leveraging appropriate analytics tools assists SMBs in forecasting future performance, making informed strategic decisions, and ultimately achieving sustainable growth.
